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Focused Marketing: 20 Of The Most Effective Ways To Promote Your Web Site And Products

Category: Checklists Date: 2001-06-12
Focused Marketing: 20 Of The Most Effective Ways To Promote Your Web Site And Products

by David Vallieres

When it comes to promoting your web site and promoting you products online there are a lot of options. That can actually be a BAD thing.

Let me explain.

Not having any experience in web site marketing you could be thinking to yourself, "Self -- if I do this form of marketing today...will I be wasting my time (again) or is this going to work?"

No one likes to waste their time. You want results (money or hits or whatever) and you want them NOW. That's not going to happen. There is NO such thing as "Get-Rich-Quick"...get that out of your mind once and for all. Take responsibility for your results and start doing it NOW.

If you want REAL and LASTING results, listen up. Below are 20 really good, solid (dare I say fundamental?) web marketing strategies. If you do at least 2 (different) marketing ideas each day for the next 10 days I guarantee SOMETHING will happen. You may not make a million dollars or even a few thousand, but something will happen. And believe me, SOMETHING is always better than NOTHING! Agreed?

You'll sell a few more products than you usually do.

You'll get more subscribers to your ezine or mail list than you did before

You'll get some surfers to bookmark your site so they can come back later (you can't measure this, but, it will happen).

SOMETHING. ANYTHING.

If you do at least 2 or more of these marketing ideas each day for the rest of this year...WOW...hold your hat!! Your web site could really take off. By the way- don't make a habit of doing #9 more than once each day ;-)

OK... ready?

Remember the rules: Pick at least 2 (different ones) to do each and every day, and like Winston Churchill told his fellow Englanders on the radio when Germany was bombing London and it looked pretty bleak, "Never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never GIVE UP!"

1. Participate in discussion forums relevant to your area of expertise or product line (for a nice list of discussion boards see the DISCUSSION FORUMS FOR ENTREPRENEURS)

2. Write an article and submit them to online publications (check egroups for "PublishInYours" and "article_announce")

3. Post an article on your web site and submit the URL's to the 12 major search engines (check out DumpTruck for a simple submission software program -and it's FREE).

4. Submit a new doorway page from your web site to the 12 major search engines (try one of the most powerful doorway pages creators to help- RankHigher - free trial download)

5. Creating an 'opt-in' email list and sending occasional notices with special offers and information to the list.

6. Posting helpful and relevant info to relevant newsgroups (this is different than participating in Discussion Boards above) with your URL and tag line in the signature (do not use blatant adverts- check out deja.com)

7. Changing and updating, and adding to your web site content

8. Creating a logo and 3 to 10 word 'tag' for your web site. Think about building strong brand identity- something that's memorable (a great book on Branding that belongs in EVERYONE's library is Rob Frankel's "Revenge of Brand X")

9. Taking short (20 minute-60 minute) rests in the afternoon (no kidding...I get my best ideas when I get away from my computer and do something totally unrelated to my business)

10. Constantly brainstorming (alone or with other like minded netrepreneurs) and creating new products and promotions for existing customers

11. Crosslinking all your products and adding a shopping cart to you web site

12. Start your own or join an affiliate program

13. Write an e-book (or at least work on writing one) that can show your expertise in a certain area

14. Give something away on your web site and change the offer once every week or couple of weeks

15. Place small inexpensive 'sponsorship' type ads in ezines that relate to your product or service (see Listz or Ezine-Universe for targeted ezine you may be able to place ads in)

16. Publish an ezine (get it started by announcing it in New-List )

17. Include eBay, Amazon ZShops and Yahoo auctions and other Internet trading communities (TC's) in your marketing mix.

You probably know that customer acquisition is costly and time consuming. Even on the Internet lists are rented, traffic needs to build and advertising can be expensive.

While most businesses don't see the potential of Internet trading communities, they can help you build customer lists extremely fast. I'm talking about BUYER'S LISTS- the best kind of list to rent- but if it's your own list, it's GOLD. You may even be able to do it at ZERO cost with a few dollars contributed to profits for each customer.

Buyer's Lists are the best to use, after you have exhausted you own list. But how do you generate a list of buyers when you're just starting out?

How do we proceed to acquire customers?

If you're like most small businesses just starting out, you buy a mailing list and send out flyers or postcards or letters or put up a web site, and try to draw traffic to your site. If you get enough traffic, hopefully, you'll get a few customers too.

Worse than spending money, you'll be waiting an awfully long time to generate new customers (customers are defined as someone who has actually PURCHASED something from you). The average hit-to-purchase ratio on the web is about 500 to 1. In other words you need 500 unique visitors to your web site before 1 person will buy.

If you have a web site that is lucky enough to generate 500 unique hits a week, you'll get one new customer a week. Now you could do a lot better than that. Maybe you will develop a great site- or something unique about the way you sell your product or services- you could significantly improve those odds...but you'll still have an incredibly tough time competing with all the other web sites selling products and services out there. Try generating 100 new customers a month- you'll need 50,000 unique hits. Not impossible, but there's a better way.

Use TC's to sell, get automatic testimonials for your superior service and build your own list very fast.

I'm not suggesting you do this in isolation from your other marketing- just include it in the mix and test the results.

I think you'll be pleased with the results.

18. Offer to do joint ventures with someone who has a list of customers that would be naturally be interetsed in your product or service. (split the costs and revenue or let your JV partner keep 100% of the revenues and you keep all the buyers names- works if you have a 'back-end)

19. Sign up for pay-per-click engines like GoTo, Google or SparkList (probably the three best, although Google is not a 'payclick' engine, they charge per impression).

20. When you have a sizable list (minimum 1000 >) swap ads with ezines communicating with your target market (and the swapo doesn't have to be 1:1. For examle of your list is 10,000 and the list you want to swap with is 5,000 you should get 2 ads in theirs for every one you run in yours, etc.)

About the Author

David Vallieres is an ebook author, publisher and the CEO of ePublishingEtc.com, a leading digital publisher specializing in business titles with royalty-free resale rights.

:To contact see details below.


mail@ePublishingEtc.com
http://epublishingetc.com/
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