Articles from Copy Writing - ad copy category

Copy That Smokes — 2003-06-26
My wife jokingly refers to them as my Playboy(r) magazines. But she's talking about my cigar catalogs. I confess: I love them. I was going through the latest catalogs from Thompson & Co, ... »
Stop Your Readers In Their Tracks! — 2003-05-23
Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the story". Breaking it down even further, you have about 4 seconds to convince that ... »
Dont Ask Hemingway. 7 Tips for Finding and Hiring a Good Copywriter — 2003-05-21
A search on Google™ for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find. ... »
10 Tips For Writing A Persuasive Ad! — 2003-05-14
1. You can get ad copy ideas by studying similar products advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. 2. Know exactly what you want your ... »
21 Ways To Increase The Pulling Power of Your Ads — 2003-05-14
If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s the same with advertising. Great copywriting ... »
42 Deadly Ad Copy Sins That Ive Made — 2003-05-14
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a ... »
Ad Copy...You Forgot Step One! — 2003-05-14
Writing winning sales letters for the web really isnt as hard as it is made out to be. The reason most people have so much trouble writing web pages which sell to their customers is they ... »
Ad Writing And Tracking: Tips n Tricks — 2003-05-14
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. ... »
Ads, Ads, Ads! How to Rise Above the Sea of Ads! — 2003-05-14
Theyre Everywhere! Banners, Classifieds, Email Ads, Sales Letters....everywhere you turn there is some form of ad just waiting for your eyes to travel over them and feel a sudden need ... »
Advertising Doesnt Pay? — 2003-05-14
Jake never had an education. But he sure knew how to make a great Hot Dog. His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by ... »

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