Design a Mail Order Brochure for your Book

There are two types of brochure commonly used in the promotion of books.

1. Printed Brochures:

A printed brochure featuring your book is a good way to advertise your mail order or online downloadable e-book.

2. E-brochures:

E-brochures can be designed with pictures, text, audio sound, video clips, animation, and hyperlinks to sample pages and sales ordering page.

Put the download URL to your brochure in the resource box of email correspondence and at the end of all articles promoting your book

There are several software products available in the marketplace suitable for creating an e-brochure e.g. Digital Page Author at

http://www.digitalpageauthor.com

This article focuses on the printed brochure...

If your book is suitable to be turned into a booklet or manual that can be quickly printed and center stapled or
spiral bound with plastic comb binding then selling via traditional mail order is very lucrative.

The components of a brochure generally will include...

Front Cover:

- Front cover headline
- Picture of your book cover
- Any sub-headlines.

The body of the brochure:

- Introductory paragraph or page
- Testimonials from your book readers
- The body copy answering the following questions...
What is the product offer?
Who wants it?
Why should I buy it?
Why should I buy from you?
Why should I buy it now?

Back Cover

- Contact information
- Delivery times e.g. Allow up to 10 days for delivery
- ordering and payment method information


Brochure Design Tips:

- use a vertical layout.

- The name of your offer should be within the top third of the brochure.

- Avoid using reversed text that many readers overlook.

- Include a photo of your book cover on the front of the brochure. This should be placed underneath the brochure or book title (if this is how you choose to present your book) to enhance visual impact when the brochure is picked up.

- Leave adequate margins on all four sides around your text.

- Using colour increases response rate to your offer.

- Keep copy short and simple using plain English.


Distributing your brochure:

Apart from placing adverts in newspapers and magazines, or renting mailing lists, there are several no or low cost ways to distribute your brochure locally.

1. Places specific to the book topic:

If you are selling a book on golf approach golf clubs in your area and enquire if you can leave copies of your
brochure at the front desk also contact sporting goods shops in your area.

If you are selling a book on herbs approach health stores and herbal groups to ask if they can include your brochure in their newsletter mailout to members etc.

2. Another low cost way is to deliver your brochures locally to letterboxes yourself.

Time is money so why not get paid to deliver your brochure.

Get paid by taking a part time job (1-2 hours per week) delivering pamphlets while at the same time delivering your own brochures and business flyers.

Combine delivery with taking the dog for a walk or if you are a mum with a toddler the push chair is excellent for carrying your brochures/pamphlets etc while spending time enjoying a nice outing with your child and keeping fit.

Get creative and you will find many ways to use a brochure to get the word out about your latest downloadable e-book or mail order book offering.

Extra Resource:

A mini tutorial is available using Microsoft Publisher to produce a simple brochure for your business at:

http://www.netwrite-publish.com/howbrochure.htm

Copyright © 2003 J Black

About the author.

RESOURCE BOX

Jill is the owner of "Net Writing and Publishing Success" a site offering resources and ideas for
information writers and self-publishers at: netwrite-publish.com

jblack@netwrite-publish.com
http://www.netwrite-publish.com