Does YOUR Ad Copy Lose Customers for You?

It truly is a shame.

I see literally HUNDREDS of ads each week that speak volumes about the advertiser -- and about 85% of those arent saying much. Remember, your ad is a representation of YOU and your product. Be sure to treat it as such.

Is your ad copy losing customers for you? Are you sure? Ill not bore you with a lecture. Instead, well learn by example. Here are a few examples of "sales-losing" advertising to avoid in your own copy at all costs. NOTE: Names have been changed to protect the guilty.

1. The ImADunce Web hosting company proudly proclaims to offer...

"The lowest prices on the Internet *almost* guaranteed!"

Hmph! Either its guaranteed, or it aint. Im sure their prospects are feeling oh-so-confident about doing business with ImADunce Web Hosting right about now. I mean ... wouldnt you be?

2. Ezine publisher, Mr. Hold U. Hostij is guilty of...

Having a prominent, clickable e-mail link for subscriptions, but forcing people who want to UNsubscribe to dig an e-mail address from a separate section of the newsletter, (from the same color text), and to copy and paste (or type) that address into their e-mail client to leave the ezine.

I really liked Easter egg hunts as a kid, but this is ridiculous.

3. Itza Ripoff, customer service outsourcing, promises to...

Offer real-time chat support to your website visitors. But wait. Thats not all. If Itza Ripoff handles 150-200 customer service inquiries for you in a month, itll cost you $3,500. Wow, what a steal! (According to them.) But thats still not all.

Even if Itza Ripoff handles only 0-25 customer service inquiries for you in a month, itll cost you $600. Red alert! Warning! The plane is going down! Do you see a problem here? If they handle NO inquiries for you at all, youll STILL be donating $600 a month to Itza Ripoffs charity. Oops -- I mean "service."

Now unless theyre talking Monopoly money, Im just not buying it. No pun intended. For anyone who would, well ... "I pity the fool," as they say. And how will they be able to verify the number of inquiries they handled? Uh-oh -- lets not go there.

4. Bulk mailer I. Lyke Spam promises that their service is...

..."So Simple, So Affective!"

Ahem! If its so "Affective," why couldnt they spell it right? Whyd they make two sentences only one? Gee -- Ill bet this same spam I got by e-mail is also "So Opt-in!" What do you think?

5. WeSukk AtMarketing Promotional Services asks...

"Do You Need A Helping Hand!"
(Umm ... are they asking me, or telling me?)

And they go on to say...
"Do You Need a Helping Hand in Promoting your Opportunities, Products or Services?"

Oh, thats better. Even so, I still wouldnt call on them. They spammed me, and they obviously dont know the difference between an exclamation point and a question mark. And to top it all off, They Have The Most Annoying Habit Of Capitalizing Each Word In A Sentence. Did I mention I HATE that? I think Ill pass.

Now, none of your advertising will probably be this bad -- or this obvious. But, these are real-life examples of what can happen if youre not careful to proofread your advertising, evaluate your sales message, and take the time to just plain get it right.

So, be sure to craft a convincing, professional sales message, and proofread it to near perfection. Then, for goodness sake, dont forget to ask yourself ... what is YOUR ad copy saying about you?

About the Author

Harmony Major is the author of Yahoo! Secrets, where she reveals how YOU can drive HUNDREDS more visitors to your site each day, by getting a #1 listing on Yahoo. Dont just settle for "getting listed." Use her instantly-effective tactics to boost your site traffic with a TOP Yahoo listing!

:To contact see details below.


Harmony@ExpertOnEbiz.com
http://YahooSecrets.com