How To Write Better Ads That Pull More Response
| Category: Copy Writing - ad copy | Date: 2003-05-14 |
Youve got approximately 0.5 seconds to get someones attention with a classified ad.
Thats not much time.
Now, while your high school English teacher may disagree, in this case, fragmentation is a good thing.
Whether its genetic or learned behavior, the fact is, we dont READ ads, we skim them. So why bother with full sentences? Full sentences take up more room, dont leave any space, and place too many non-essential words.
Example: Bad AD
Use the $Money Gate$ to get into Dynamics 4 Success. Then, as you build a downline for the $Money Gate$ you earn the $99 fee necessary to join Dynamics for Success which gives you access to the $25000 reward program. Get benefactored into 100 Free memberships as part of joining $Money Gate$ Visit http://signup.gotoo.com and enter Tom Staley as your referring person.
The ad immediately looks BIG. Now, who wants to wade through all of that? Plus, with no space at all in the text, it makes it difficult to pick out the individual items about whatever the ad is talking about. Then, if you do happen to read a word or two here and there, if those words are as you build or as part of, what does that tell you?
Better Ad
The $Money Gate$ Pays Your Way Into Dynamics 4 Success
Earn Your $99 Dynamics 4 Success Membership Fee Less Risk, Same Great Result -- D4S $25000 Reward Prg. Benefactoring into 100 FREE Memberships Enter Tom Staley as Your Referrer http://signup.gotoo.com
Fragments are easier to read, and therefore more likely to be read. At a glance, a reader can distinguish between the individual points made, and easily read through each benefit. Plus, any words that catch their attention will be of value.
This ad is more eye catching, easier to understand, and WILL have better response than ads that are an entire paragraph of text.
The Internet, and especially in marketing, is overloaded with information. To stand out, you simply cant try to provide all information in 5 lines, or even in 5 paragraphs. Start with the best highlights, and then lead into further detail after you have captured the readers attention.
English teachers everywhere will be cringing, but the fact of the matter is fragmentation is a good thing on the Internet.
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit http://www.netplaynewsletters.com/netplay.html
thunderberry@msn.com
http://www.netplaynewsletters.com
Thats not much time.
Now, while your high school English teacher may disagree, in this case, fragmentation is a good thing.
Whether its genetic or learned behavior, the fact is, we dont READ ads, we skim them. So why bother with full sentences? Full sentences take up more room, dont leave any space, and place too many non-essential words.
Example: Bad AD
Use the $Money Gate$ to get into Dynamics 4 Success. Then, as you build a downline for the $Money Gate$ you earn the $99 fee necessary to join Dynamics for Success which gives you access to the $25000 reward program. Get benefactored into 100 Free memberships as part of joining $Money Gate$ Visit http://signup.gotoo.com and enter Tom Staley as your referring person.
The ad immediately looks BIG. Now, who wants to wade through all of that? Plus, with no space at all in the text, it makes it difficult to pick out the individual items about whatever the ad is talking about. Then, if you do happen to read a word or two here and there, if those words are as you build or as part of, what does that tell you?
Better Ad
The $Money Gate$ Pays Your Way Into Dynamics 4 Success
Earn Your $99 Dynamics 4 Success Membership Fee Less Risk, Same Great Result -- D4S $25000 Reward Prg. Benefactoring into 100 FREE Memberships Enter Tom Staley as Your Referrer http://signup.gotoo.com
Fragments are easier to read, and therefore more likely to be read. At a glance, a reader can distinguish between the individual points made, and easily read through each benefit. Plus, any words that catch their attention will be of value.
This ad is more eye catching, easier to understand, and WILL have better response than ads that are an entire paragraph of text.
The Internet, and especially in marketing, is overloaded with information. To stand out, you simply cant try to provide all information in 5 lines, or even in 5 paragraphs. Start with the best highlights, and then lead into further detail after you have captured the readers attention.
English teachers everywhere will be cringing, but the fact of the matter is fragmentation is a good thing on the Internet.
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit http://www.netplaynewsletters.com/netplay.html
thunderberry@msn.com
http://www.netplaynewsletters.com
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