Stop Losing Money On Your Ads
| Category: Copy Writing - ad copy | Date: 2003-05-14 |
Ive been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If youre going through this I have a few tips that may help you out.
First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess its not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like "how to" information to invest your cash in before you blindly buy ad space. Get educated, then spend.
Dont use FFAs (free ad sites). Theyll only bring you spam, not sales. I hear that some people have luck with them, I never have. Even if you get a little response from them, I still dont think its worth all the spam you get.
The best way to do free advertising is to start an ezine and swap ads with other ezines. Some good places to visit for swaps are:
http://www.BizPromo.com/EzineTrades.htm
http://www.Ezine-Swap.com
EzineADSwap@topica.com
You can get an autoresponder at aweber http://www.aweber.com/?27526 for as little as $10.95 a month. Start out publishing at least twice a month to make it worthwhile.
You should do this even before you get a website. Bob Gatchell, the "internet cheapskate," built his business this way in the beginning and got a site after he was making thousands a month on the internet. You can see what he does now at: http://www.internetcheapskate.com/cgi-bin/salesmgr.cgi?id=19676
You can find a lot of free resources on how to put together an ezine. You can also sign up for ones that look interesting to you and model yours after them. So a search for "ezine directories" and pick out some you want to subscribe to. Heres a list of some great resources:
http://www.Lifestylespub.com/mcp/
http://www.E-zinedirectory.com/
http://www.Webscoutlists.com/signup.epl
http://www.Ezineadsource.com/
http://www.Zineconnection.com/
http://www.Ezine-Universe.com
http://www.EzineLocater.com/
http://www.EzinesPlus.com/
The other bonus to this is that its also the best way for you to build your own opt-in list and as you know, having your own opt-in list is the name of the game in direct marketing and internet marketing. The people who make the most money have the biggest opt-in lists period. If youre not building a list then youre wasting your time and youll only make small-time money.
There are also sites to help you place ads for free in exchange for subscribing to an ezine. www.ads4subs.com is the premiere place for this type of free advertising. Use search engines to find others, but beware as you search.
As far as paid advertising goes, Ive found two great sources. One is the Admistress circle of ezines ad promotions. She was the first to group together quality ezines and offer REALLY low rates on ads that will run in multiple ezines. For more info go to: http://www.mysiteinc.com/admistress . The other great source for cheap ads that go a long way is www.ads4subs.com. Both of these sources get your ad in front of hundreds of thousands of eyeballs.
But hears the thing, most ads I read suck. Not to be rude, but lets be honest. Most of the ads people pay to place arent very good and they wouldnt pull even if they ran em on TV during the superbowl. So spend money on learning how to write a decent ad before you spend money on placing ads.
I run the "Ask the Admistress" column once a week in my "Net Profits" newsletter so I can learn more and so that my readers will learn more about writing copy that sells. You can learn more from her at http://www.flashyads.com .
Why dont most people get it? Copywriting is what will make or break your business. If you dont want to learn how to write tremendous ads then you should hire someone who knows what theyre doing or get out of the internet marketing business. For more information on using the copywriting techniques of the masters go to: http://www.nmmastery.com/copywriting.shtml
You can also get a FREE copy of the most successful copywriting formula used in advertising to day. Its one of the FREE reports available at: http://www.nmmastery.com/freereports.shtml
I hate to see people losing money when they dont have to. A little common sense goes a long way. At the very least, study ads that would make you want to buy. Then do free advertising to test your ads. Make sure theyll pull in customers before you spend your hard earned cash on paid advertising that may not work.
About the Author
Make More Money and Fewer Mistakes. For more information on Internet Success Secrets contact Sopan Greene at instantmarketingmillionaire.com
P.S. To get a FREE report on "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making And How You Can Avoid Them" Click Here Now: webmaster87-5956@autocontactor.com
sopan@richresourcegroup.com
http://instantmarketingmillionaire.com
First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess its not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like "how to" information to invest your cash in before you blindly buy ad space. Get educated, then spend.
Dont use FFAs (free ad sites). Theyll only bring you spam, not sales. I hear that some people have luck with them, I never have. Even if you get a little response from them, I still dont think its worth all the spam you get.
The best way to do free advertising is to start an ezine and swap ads with other ezines. Some good places to visit for swaps are:
http://www.BizPromo.com/EzineTrades.htm
http://www.Ezine-Swap.com
EzineADSwap@topica.com
You can get an autoresponder at aweber http://www.aweber.com/?27526 for as little as $10.95 a month. Start out publishing at least twice a month to make it worthwhile.
You should do this even before you get a website. Bob Gatchell, the "internet cheapskate," built his business this way in the beginning and got a site after he was making thousands a month on the internet. You can see what he does now at: http://www.internetcheapskate.com/cgi-bin/salesmgr.cgi?id=19676
You can find a lot of free resources on how to put together an ezine. You can also sign up for ones that look interesting to you and model yours after them. So a search for "ezine directories" and pick out some you want to subscribe to. Heres a list of some great resources:
http://www.Lifestylespub.com/mcp/
http://www.E-zinedirectory.com/
http://www.Webscoutlists.com/signup.epl
http://www.Ezineadsource.com/
http://www.Zineconnection.com/
http://www.Ezine-Universe.com
http://www.EzineLocater.com/
http://www.EzinesPlus.com/
The other bonus to this is that its also the best way for you to build your own opt-in list and as you know, having your own opt-in list is the name of the game in direct marketing and internet marketing. The people who make the most money have the biggest opt-in lists period. If youre not building a list then youre wasting your time and youll only make small-time money.
There are also sites to help you place ads for free in exchange for subscribing to an ezine. www.ads4subs.com is the premiere place for this type of free advertising. Use search engines to find others, but beware as you search.
As far as paid advertising goes, Ive found two great sources. One is the Admistress circle of ezines ad promotions. She was the first to group together quality ezines and offer REALLY low rates on ads that will run in multiple ezines. For more info go to: http://www.mysiteinc.com/admistress . The other great source for cheap ads that go a long way is www.ads4subs.com. Both of these sources get your ad in front of hundreds of thousands of eyeballs.
But hears the thing, most ads I read suck. Not to be rude, but lets be honest. Most of the ads people pay to place arent very good and they wouldnt pull even if they ran em on TV during the superbowl. So spend money on learning how to write a decent ad before you spend money on placing ads.
I run the "Ask the Admistress" column once a week in my "Net Profits" newsletter so I can learn more and so that my readers will learn more about writing copy that sells. You can learn more from her at http://www.flashyads.com .
Why dont most people get it? Copywriting is what will make or break your business. If you dont want to learn how to write tremendous ads then you should hire someone who knows what theyre doing or get out of the internet marketing business. For more information on using the copywriting techniques of the masters go to: http://www.nmmastery.com/copywriting.shtml
You can also get a FREE copy of the most successful copywriting formula used in advertising to day. Its one of the FREE reports available at: http://www.nmmastery.com/freereports.shtml
I hate to see people losing money when they dont have to. A little common sense goes a long way. At the very least, study ads that would make you want to buy. Then do free advertising to test your ads. Make sure theyll pull in customers before you spend your hard earned cash on paid advertising that may not work.
About the Author
Make More Money and Fewer Mistakes. For more information on Internet Success Secrets contact Sopan Greene at instantmarketingmillionaire.com
P.S. To get a FREE report on "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making And How You Can Avoid Them" Click Here Now: webmaster87-5956@autocontactor.com
sopan@richresourcegroup.com
http://instantmarketingmillionaire.com
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