The Most Powerful Headline Writing Secret Ever!
| Category: Copy Writing - ad copy | Date: 2003-05-14 |
Revealing the headline writing strategy that produced millions of dollars for copy writer Ted Nicholas .
Ted Nicholas has built a two hundred million dollar business with his ability to write the most effective money making ads ever. He attributes much of his success to a special - Super effective headline writing technique he developed.
The secret to his success in writing these powerful headlines is; Finding the hidden - benefit .
Heres how it works
Nicholas creates headlines that do not come from studying the product itself... as strange as it sounds its true.
He focuses totally on the prospect and when crafting his headlines, he asked himself, "If I had unlimited powers and could grant my customer the biggest benefit that he/she could possibly want from my product, what would it be?"
As an example he wrote the "Complete Book of Corporate Forms".
Lets face it legal forms are not an exciting concept.
Mr. Nicholas had a huge task of trying to get people excited over a book about legal forms. Most entrepreneurs dont give a hoot about forms.
Now heres why Nicholas is considered by many as the shrewdest direct marketer ever. Not only did he come up with an inspiring ad from such an uninspiring subject but his little ad resulted in 350,000 copies of the book being sold at $70 per copy.
Thats 24.5 million dollars in sales.
He credits his headline as being responsible for the ads success. He wrote this fantastic headline by thinking of an "Indirect Benefit" that someone would receive from legal forms.
The indirect benefit that he came up with was that entrepreneurs could protect their tax shelters by filling out some of these forms.
Heres the headline;
"What Will You Do When The IRS Suddenly Wipes Out Your Corporations Tax Shelter Benefits"?
Not only is this headline so good because it comes up with the hidden benefit but it also plays on one of the prospects biggest emotions - Fear.
He knew entrepreneurs hated taxes and especially hated losing something they already had... tax shelters.
We know legal forms are not directly related to taxes. But legal forms properly filled out can prevent loss of tax shelters.
He dug deep into his idea box to come up with this hidden benefit, but as you can see it was well worth it.
Make sure you actually deliver on the headlines promise... the hidden benefit. If you have any doubt change your product to fit the benefit. Always remember this, its essential that you fit your product to the market. Dont try to fit a market to your product.
An example of another headline that doesnt directly relate to the product is: "The Ultimate Tax Shelter".
This headline was written for his book "How To Form Your Own Corporation Without A Lawyer For Under $75."
Nicholas says the "Ultimate Tax Shelter" headline is the most successful headline he has ever written.
Even the title of his book, "How To Form Your Own Corporation Without A Lawyer For Under $75", is in itself a great headline.
About the Author
:To contact see details below.
dc@cfiweb.com
http://www.howtocc.com/
Ted Nicholas has built a two hundred million dollar business with his ability to write the most effective money making ads ever. He attributes much of his success to a special - Super effective headline writing technique he developed.
The secret to his success in writing these powerful headlines is; Finding the hidden - benefit .
Heres how it works
Nicholas creates headlines that do not come from studying the product itself... as strange as it sounds its true.
He focuses totally on the prospect and when crafting his headlines, he asked himself, "If I had unlimited powers and could grant my customer the biggest benefit that he/she could possibly want from my product, what would it be?"
As an example he wrote the "Complete Book of Corporate Forms".
Lets face it legal forms are not an exciting concept.
Mr. Nicholas had a huge task of trying to get people excited over a book about legal forms. Most entrepreneurs dont give a hoot about forms.
Now heres why Nicholas is considered by many as the shrewdest direct marketer ever. Not only did he come up with an inspiring ad from such an uninspiring subject but his little ad resulted in 350,000 copies of the book being sold at $70 per copy.
Thats 24.5 million dollars in sales.
He credits his headline as being responsible for the ads success. He wrote this fantastic headline by thinking of an "Indirect Benefit" that someone would receive from legal forms.
The indirect benefit that he came up with was that entrepreneurs could protect their tax shelters by filling out some of these forms.
Heres the headline;
"What Will You Do When The IRS Suddenly Wipes Out Your Corporations Tax Shelter Benefits"?
Not only is this headline so good because it comes up with the hidden benefit but it also plays on one of the prospects biggest emotions - Fear.
He knew entrepreneurs hated taxes and especially hated losing something they already had... tax shelters.
We know legal forms are not directly related to taxes. But legal forms properly filled out can prevent loss of tax shelters.
He dug deep into his idea box to come up with this hidden benefit, but as you can see it was well worth it.
Make sure you actually deliver on the headlines promise... the hidden benefit. If you have any doubt change your product to fit the benefit. Always remember this, its essential that you fit your product to the market. Dont try to fit a market to your product.
An example of another headline that doesnt directly relate to the product is: "The Ultimate Tax Shelter".
This headline was written for his book "How To Form Your Own Corporation Without A Lawyer For Under $75."
Nicholas says the "Ultimate Tax Shelter" headline is the most successful headline he has ever written.
Even the title of his book, "How To Form Your Own Corporation Without A Lawyer For Under $75", is in itself a great headline.
About the Author
:To contact see details below.
dc@cfiweb.com
http://www.howtocc.com/
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