10 Tips on Writing Public Relations
| Category: Copy Writing - email copy | Date: 2003-08-06 |
Every document you write is part of a public relations program, and will have an influence on what the reader thinks. Even though you are selling a service or product, your message has a specific purpose. Use this as a medium for public relations. It will build prestige, respect, and your reputation. Here are 10 ways to send along good will with your mailings.
1. Whenever possible, do a little more for your reader than the occasion requires. A helpful suggestion or an offer of extra service shows a genuine desire to cooperate.
2. If you have made a mistake, admit it. A frank admission of an error or oversight is disarming. An effort to evade responsibility, on the other hand, irritates the reader and loses their respect.
3. Make your letter sound as if you enjoyed writing it. Enthusiasm and friendliness are contagious. The reader's attitude will be influenced by yours.
4. Be prompt in answering an inquiry. A prompt reply is a courtesy that builds good will. A late answer, may be little better than no answer at all.
5. Make your reader feel that he is receiving individual attention. Write as if your message were intended only for them, even though the same letter may be sent to many other people.
6. If you can grant only part of a request, emphasize what you CAN do, and not what you can't. If you must decline entirely, explain the reason and express regret, but do not apologize. An apology may suggest to the reader that he is being treated unfairly.
7. Show a sympathetic understanding of the reader's point of view. Present your message in terms of his interests. Even when you cannot share their point of view, do not ignore it.
8. Remember that words like "thank you" and "we appreciate" never grow old when they are used sincerely. It takes no longer to say "Thank you for your---" than it does to say "Your letter has been received."
9. When you have a chance to pay the reader a well-earned compliment, by all means do so. Don't say "This is acknowledge your check," when the facts justify saying "Your check for $25 maintains your find record of prompt payment."
10. When you receive a request for information that cannot be supplied immediately, write a brief acknowledgment at once. Let the reader know that you welcome their request, and tell them they may expect to hear from you later.
About the Author
Writer/Speaker/Consultant, Kathy Thompson, provides various writing/administrative services. For a FREE report "How Your Face Reveals Your Health" send a blank email to; healthface@demandmail.com.
writing4u@words4-u.com
http://www.words4-u.com
1. Whenever possible, do a little more for your reader than the occasion requires. A helpful suggestion or an offer of extra service shows a genuine desire to cooperate.
2. If you have made a mistake, admit it. A frank admission of an error or oversight is disarming. An effort to evade responsibility, on the other hand, irritates the reader and loses their respect.
3. Make your letter sound as if you enjoyed writing it. Enthusiasm and friendliness are contagious. The reader's attitude will be influenced by yours.
4. Be prompt in answering an inquiry. A prompt reply is a courtesy that builds good will. A late answer, may be little better than no answer at all.
5. Make your reader feel that he is receiving individual attention. Write as if your message were intended only for them, even though the same letter may be sent to many other people.
6. If you can grant only part of a request, emphasize what you CAN do, and not what you can't. If you must decline entirely, explain the reason and express regret, but do not apologize. An apology may suggest to the reader that he is being treated unfairly.
7. Show a sympathetic understanding of the reader's point of view. Present your message in terms of his interests. Even when you cannot share their point of view, do not ignore it.
8. Remember that words like "thank you" and "we appreciate" never grow old when they are used sincerely. It takes no longer to say "Thank you for your---" than it does to say "Your letter has been received."
9. When you have a chance to pay the reader a well-earned compliment, by all means do so. Don't say "This is acknowledge your check," when the facts justify saying "Your check for $25 maintains your find record of prompt payment."
10. When you receive a request for information that cannot be supplied immediately, write a brief acknowledgment at once. Let the reader know that you welcome their request, and tell them they may expect to hear from you later.
About the Author
Writer/Speaker/Consultant, Kathy Thompson, provides various writing/administrative services. For a FREE report "How Your Face Reveals Your Health" send a blank email to; healthface@demandmail.com.
writing4u@words4-u.com
http://www.words4-u.com
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