Make Your E-mails Readable

It is easy to assume that just because people agreed to be on your mailing list, they will read your messages. You are not sending spam and they requested your material, after all.

Aaaah - if only this could be true... Not in your dreams!

There are many factors determining when the message is read and when it is not. The content, of course, and the quality of your writing style has a lot to do with it. But no matter how good the quality of your message is, the look is equally important. Your message must be easy and inviting to read, otherwise you might lose the competition for the time and attention of your recipient.

And judging from the masses of E-mail that I receive in my daily correspondence, the look of the majority can be improved. Please keep in mind that it is difficult to read from the computer screen. Make sure that your message is as inviting as possible.

1. Use a lot of white space

a) Write shorter paragraphs than you would in your offline messages - and always double space between paragraphs. A blank line between paragraphs is a must. Use two or three blank lines to separate between topics.

b) Make some sentences very short and let them stand alone between blank lines. It helps to emphasize the point you are making and it allows the eye to rest a bit...

Like this.

2. Be Expressive

There are many replacements for gestures and intonation.

a) Use smilers :-) for a smile or more sophisticated for a grin. And even ;-) for a playful wink.

b) Use typed "vocalizations" - they will add life to your E-mail, as long as you do not overdo it. Here are some of my favourites:

ouch!
hmmm...
wow!
huh?
aaaaah...
yeah!

3. Stay Away From Caps

The human eye is trained to read by recognizing the shapes of the letters. Take for example the word: "day" -- you can just give it a glance to recognize three distinctive heights of the letters and read the word easily - and instantly. If you want to emphasize a word in E-mail, use asterisks - like in *this* example.

Remember that your E-mail is the equivalent of your presence, and speaks volumes. It creates impressions about you just like your personal grooming does. Make sure your E-mail is your ally!

Copyright © Wanda Loskot

About the Author

Wanda Loskot is a professional business coach - are you ready to make more than "just a living" and get paid what you are really worthwhile doing what you LOVE? - experience loska.com Are you tired of prospecting, cold calling, handling objections? Read "Referrals Unlimited" - mailto: newsletter@loska.com

wanda@loska.com
http://loska.com