Why no P.S. on the web?

The most read part of a sales letter is the headline. So what else is new? Its this......

The next most read part of a sales letter is the post script - the two or three line afterthought written immediately after the signature.

Its been known for years in the direct response industry that a skillfully written PS can increase response by up to 20%. For that reason, no respectable copywriter would EVER write a sales letter without a PS.

So why is it so rarely used on the web?

Dont ask me about the psychology of why it works. It just does. And dont worry about why a good PS attracts the readers attention, just exploit the fact that you can increase your response with this small yet tremendously powerful instrument.

Try writing the two letters PS at the beginning of your email sig.

Try a PS at the end of your ezine Ad.

Try...well I cant do everything for you so think hard on it yourself. There are dozens of different ways to exploit this wonderful FREE response-generator.

BUT.... a PS must reinforce one of the benefits in your copy - preferably the strongest. Better still it can be used to mention an added benefit not already covered.

And PLEASE dont add a PPS. It diminishes the impact of your PS.

Your PS is supposed to be a personal after thought. It says Oh by the way if you....

And when used properly its a powerfully effective sales closer.

PS. Try it. It works!

About the Author

Joe Robson is co-author of Make Your Words SELL with Ken Evoy. Joe and Tom Glander own The Newbie Club which is bulging with unique NET and PC Newbie tutorials and eBooks. CLICK ON OVER to http://www.newbieclub.com?help_is_here and look at their very professional Affiliate Program. Its BIG! Joes Copywriting site is at adcopywriting.com

:To contact see details below.


webenq@adcopywriting.com
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