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3 Sales Letter Secrets!

Category: Copy Writing - sales copy Date: 2003-05-14
1) Promise A Guaranteed Result

Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, "I personally guarantee you will get over your shyness in 10 days or less or your money back."


2) Back Up Your Claims

Never assume people believe the information in your ad copy. You need to back-up all your claims with
indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or
studies, strong guarantees, a list of customers, pictures of customers, etc.


3) Make Your Bonuses Valuable

Increase the perceived value of your bonuses by including the retail dollar amount the freebies would normally sell for. Example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)."
Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"

About the author.

Larry Dotson
10,000 Sales Letter Words, Phrases & Templates! Just visit: ldpublishing.com

bizport@aol.com
http://www.ldpublishing.com
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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest