!!! Does Hype Really Sell?!!!
| Category: Copy Writing - sales copy | Date: 2003-05-14 |
Its just plain insulting.
!!! YOU TOO CAN MAKE $10000 IN JUST 7 DAYS !!! OUR TURN-KEY SYSTEM TRANSFORMS YOUR COMPUTER INTO A 24-HOUR CASH MACHINE! NO SELLING, NO INVENTORY - YOU JUST COLLECT THE CHEQUES!
Enough already.
Everytime we time we turn around, theres yet another hyped-up sales letter staring us in the face.
Most of us online are taught that hype works - or we simply assume it does, since everyone else uses it. After all, why would they keep using it if it didnt work?
So we go ahead and try it ourselves. We pack our own sales copy with power words and a variation of the same tired old phrases we always see ...
... and then wonder why our ad response is so dismal.
Hype just doesnt work. Oh, it undoubtedly generates some sales - its in our natures to believe what we want to believe (myself included, unfortunately) - but in the end you just wont win.
People are tired of being swindled and scammed at every turn. Were all tired of inflated claims that never come true, and were all tired of being told that everythings easy.
If the product or opportunity doesnt deliver as promised, you can bet youre going to have some pretty angry customers on hand. Definitely not a good thing if youre trying to build a long-term, viable business.
More and more, people are turning towards the friendly, engaging soft-sell; sales copy thats written simply, and which tells us exactly what we want to know: how will buying the product benefit ME?
Good copywriting doesnt depend on hyped-up claims. Instead, it caters directly to the desires of the customers. If your product or service can meet those wants - which hopefully it would, since theyre your target audience! - then you have to SHOW THEM how it meets their wants and then PERSUADE them to buy.
So forget the hype. Treat your visitors with respect and learn honest, effective marketing methods. The sales will follow!
(c) Copyright 2001, BuildYourHomeBiz.com, Angela Wu
About the Author
Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business on a shoestring budget. You dont need a million-dollar budget to be successful! Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html
angela@onlinebusinessbasics.com
http://www.onlinebusinessbasics.com
!!! YOU TOO CAN MAKE $10000 IN JUST 7 DAYS !!! OUR TURN-KEY SYSTEM TRANSFORMS YOUR COMPUTER INTO A 24-HOUR CASH MACHINE! NO SELLING, NO INVENTORY - YOU JUST COLLECT THE CHEQUES!
Enough already.
Everytime we time we turn around, theres yet another hyped-up sales letter staring us in the face.
Most of us online are taught that hype works - or we simply assume it does, since everyone else uses it. After all, why would they keep using it if it didnt work?
So we go ahead and try it ourselves. We pack our own sales copy with power words and a variation of the same tired old phrases we always see ...
... and then wonder why our ad response is so dismal.
Hype just doesnt work. Oh, it undoubtedly generates some sales - its in our natures to believe what we want to believe (myself included, unfortunately) - but in the end you just wont win.
People are tired of being swindled and scammed at every turn. Were all tired of inflated claims that never come true, and were all tired of being told that everythings easy.
If the product or opportunity doesnt deliver as promised, you can bet youre going to have some pretty angry customers on hand. Definitely not a good thing if youre trying to build a long-term, viable business.
More and more, people are turning towards the friendly, engaging soft-sell; sales copy thats written simply, and which tells us exactly what we want to know: how will buying the product benefit ME?
Good copywriting doesnt depend on hyped-up claims. Instead, it caters directly to the desires of the customers. If your product or service can meet those wants - which hopefully it would, since theyre your target audience! - then you have to SHOW THEM how it meets their wants and then PERSUADE them to buy.
So forget the hype. Treat your visitors with respect and learn honest, effective marketing methods. The sales will follow!
(c) Copyright 2001, BuildYourHomeBiz.com, Angela Wu
About the Author
Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business on a shoestring budget. You dont need a million-dollar budget to be successful! Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html
angela@onlinebusinessbasics.com
http://www.onlinebusinessbasics.com
Copyright © 2005-2006 Powered by Custom PHP Programming