Headlines The Single Most Important Component of Marketing On the Net!

Today I want to talk about something you can do to start an explosion in your business! Im not bluffing. Im absolutely serious! If you can grasp hold of the power of headlines and the role they play in online marketing you can revolutionize your business.

Many top advertising agencies worldwide agree on this. You can multiply responses to ads, follow-up emails, press releases, etc. by as much as 500%-1000% or more if you will use a shocking, attention-grabbing, desire creating headline.

Or you could use a "so-so" one...…..

The number one most critical part of your ad or sales letter is what?.......
YOUR HEADLINE or YOUR TITLE!

Look at it this way for a second. When someone reads the subject line in your commercial e-mail messages, they are reading a HEADLINE of sorts for that email message. Is your subject a shocking, attention-grabbing, desire creating headline?… If its not you need to make it that way! Right away!

In fact; pack this attention-grabbing headline with benefits for the customer or prospect and watch things REALLY get busy! Im NOT talking about unbelievable claims to instant wealth for doing nothing. Nobody in their right mind believes those anyway. What I AM talking about is TELL THE READER WHAT YOUR OFFER WILL DO FOR THEM!!

What does a headline do?

An effective headline is important for many reasons.
It attracts attention;
Communicates a strong benefit;
Appeals to the self-interest of the reader.
It answers the question, "Whats in it for me?";
Sets the tone for the offer.
A headline acts like a marquee does for a movie theatre and selects the right audience.

Which ad would you respond to?
"A&G Tax Services" or
"Wage Your Own Personal Tax Revolt at A&G Tax Services"

or how about

"Business Opportunity 3x8 forced matrix" or
"One of the Few Ways Left For Little Guy to Get Rich"
(email autoresponder xxx@yyy.net for instant free info)

Those are just a couple quickies off the top of my head but you get the picture.

For you that post in newsgroups and discussion forums. Its your headline that MUST make them want to read more!......

When your site comes up in a search engine listing is it a real attention grabber or is it just OK. Do people surf in full of interest and expectancy or do they scroll on by to a stronger more exciting site? Which would you do?…

Lets be real. As online marketers; we are as much ADVERTISER as MARKETER. Almost everything you advertise on the net will be dependent on how well your headline grabs the attention of the reader. If the headline doesnt grab them; they wont be reading the ad, salesletter, webpage, or whatever!

Im here to tell you that a headline change in the right direction can cause a 1000% increase in responses to the SAME IDENTICAL AD!

Headlines seperate the "heavy hitters" from the average web marketer. Give much thought to this and dont take it lightly for your sakes. Many articles have been written about the importance of headlines; not because writers ran out of things to write about, but because of their extreme importance!

Pack your headlines with customer BENEFITS (not features) and watch responses boom!

About the Author

Leon Brickey
Leon is webmaster and owner of Appalachian Online Marketing at appalachianmarketing.com. At Appalachian Online Marketing you can find everything you need to turn your struggling business into an explosive moneymaker! Free subscription to Absolute Internet Marketing Resources Ezine containing the most current, up to date online marketing resources on the planet! ezine-subscribe@appalachianmarketing.com?subject=art-sub *Article may be used freely as long as the entire article appears along with this sig file.

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