Resources to boost your Profitability!

When I first started writing marketing pieces, in line with my business, I was really intimidated by the multitude of sources of advice I came across. I researched, studied, cross-referenced
and pulled apart all the advice I could find and came up with these fundamental principles of writing good marketing copy.

OK, so there should be several vital constituent parts to your marketing piece, otherwise your entire campaign can (and most likely will) fail, miserably. Enough to put you off before you even start!

It makes good sense to follow the AIDA principle of marketing
A - attract Attention
I- arouse Interest
D - stimulate Desire
A - prompt Action

Headlines

Attract Attention

The response youll generate for your promotions will be in direct proportion to the traffic-stopping qualities of the words of your headline.

Attract the attention of your prospective customer and make them want to read on. If you can get their initial interest, they will read your body copy.

Sub heading or strong opening paragraph

Arouse Interest

Enlarge on your headline to further explain why your prospect should read on. Take this opportunity to go into a little more explanation (without being too pushy or divulging too much)

Body Copy

Stimulate Desire

Now tell your customer of all the benefits that lie in store for them when they purchase your product. Let them know how it will develop their lifestyle. Make them see and feel how they can improve their circumstances and achieve what theyve always dreamt of.

Closing statements and P.S.

Prompt Action

Now is the time to prompt your reader to BUY. Do this by including a special offer, free bonus, time sensitive deadline or other incentive to purchase and purchase now!

Always add a P.S. Statistics show that the majority of people will read the headline and then skip directly to the P.S., before reading the body copy. Use the P.S. to re-define your offer and its benefits to the customer.

Once youve written your marketing letter, set it aside for a couple of days, then re-read it and correct any mistakes you see. Then, have a trusted friend (one you can rely on to give constructive criticism) read your piece and after making the final adjustments, youre ready to unleash your creation on an unsuspecting world!

About the Author

Lisa van den Berg is heavily involved in the field of Market Research. She specialises in gathering tried and trusted resources for the budding Netrepreneur. Everything from Classified Ad Magic to Killer Net Ads That Sell. A host of such, and related resources,is available at netresourcecenter.com

:To contact see details below.


lvdb@netresourcecenter.com
http://www.netresourcecenter.com