Sam, My Border Collies Internet Marketing Advice! No: 9
| Category: Copy Writing - sales copy | Date: 2003-05-14 |
Sam (thats my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside).
Sam as usual was ranging out from me checking for the Eucalyptus trees that needed his marketing skills.
When we reached our usual rock beside the fallen log,Sam and I looked at each other, each busy reading one anothers thoughts.
Suddenly it dawned on us simultaneously that for once in such a long time we were both thinking about the same thing and I owed him an explanation.
I burst into laughter and Sam grinned as only Border Collies can. I said to Sam O.K. you can start off.
Without any further to do Sam launched into his questions. "You know this morning when you were writing that letter for your autoresponder? You were writing it as if you were writing to me, werent you?"
Yes Sam, I was. I always write to you when Im writing letters like that.
"Hey! I love this bit. Now I get to ask the questions for a change. Gordon! Why do you always write your sales letters as if they were for me"?
Well Sam , its like this. For a start I love you and I know youre very smart. I mean, I couldnt put one over on you even if I wanted to.
I also know that you will only accept something if its true blue, or fair dinkum. Plus, I wouldnt hurt you for the world, thats how much you mean to me.
With these feelings and thoughts about you Sam, I am guided to write so that, Im happy to give what is the best for your needs.
"Why didnt you just ask me straight out, you great galoot?" asked Sam.
Sam, youre missing the point. I wasnt actually writing to you at all.
With that Sam retorted. " Hey, I always make things simple for you. Id appreciate it if youd return the compliment, if its not too much trouble, that is"
O.K. Sam, let me explain. I had to write a letter that was to be placed on my autoresponder and then when I advertise that the message is there, people I dont even know who will come to read it.
What happens, when you meet a stranger or even a dog you dont know?
"Well usually the hair on my back does up, my tail becomes more erect, I stiffen and I even growl a bit. Sometimes I even make sudden moves forward like Im going to bite their leg off".
EXACTLY Sam! Now you know what I do as a marketer, I sell opportunities, advertising and most importantly myself. So how would it be if I followed your lead and acted towards a stranger in the same way as you do? Id be up the creek without a paddle old son, thats where Id be!
The reason I always write to you is simple. I want to write to a total stranger with all the emotion, respect,trust and generosity that I feel for you.
Writing becomes more meaningful, it flows easier and Im always reminded to give the best benefits and the best deal to my new friend.
That way I not only have a much better chance of selling my opportunity but I have created an even greater opportunity and that is to make new and lasting friendships.
O.K., there are a few other things that are necessary to write a really good autoresponder letter.
For instance you need to know the product backwards and insideout. Then there are the list of features that you need to convert to benefits.
But overall, the most important part of the writing process when youre dealing with people you dont know from Adam is your preparedness to approach them as you would your best friend.
"I knew thats what you were thinking as soon as we sat down here", said Sam. "Do you always think of me when you want to write or even talk to a stranger"?
Yes Sam, you see youre mans best friend! Now come on and well go get some lunch.
"About time too!" said Sam. He always has to have the last word.
About the Author
©2000 Gordon Brownlie
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity.
gbrownlie@opportunitiesforu.com
http://www.opportunitiesforu.com
Sam as usual was ranging out from me checking for the Eucalyptus trees that needed his marketing skills.
When we reached our usual rock beside the fallen log,Sam and I looked at each other, each busy reading one anothers thoughts.
Suddenly it dawned on us simultaneously that for once in such a long time we were both thinking about the same thing and I owed him an explanation.
I burst into laughter and Sam grinned as only Border Collies can. I said to Sam O.K. you can start off.
Without any further to do Sam launched into his questions. "You know this morning when you were writing that letter for your autoresponder? You were writing it as if you were writing to me, werent you?"
Yes Sam, I was. I always write to you when Im writing letters like that.
"Hey! I love this bit. Now I get to ask the questions for a change. Gordon! Why do you always write your sales letters as if they were for me"?
Well Sam , its like this. For a start I love you and I know youre very smart. I mean, I couldnt put one over on you even if I wanted to.
I also know that you will only accept something if its true blue, or fair dinkum. Plus, I wouldnt hurt you for the world, thats how much you mean to me.
With these feelings and thoughts about you Sam, I am guided to write so that, Im happy to give what is the best for your needs.
"Why didnt you just ask me straight out, you great galoot?" asked Sam.
Sam, youre missing the point. I wasnt actually writing to you at all.
With that Sam retorted. " Hey, I always make things simple for you. Id appreciate it if youd return the compliment, if its not too much trouble, that is"
O.K. Sam, let me explain. I had to write a letter that was to be placed on my autoresponder and then when I advertise that the message is there, people I dont even know who will come to read it.
What happens, when you meet a stranger or even a dog you dont know?
"Well usually the hair on my back does up, my tail becomes more erect, I stiffen and I even growl a bit. Sometimes I even make sudden moves forward like Im going to bite their leg off".
EXACTLY Sam! Now you know what I do as a marketer, I sell opportunities, advertising and most importantly myself. So how would it be if I followed your lead and acted towards a stranger in the same way as you do? Id be up the creek without a paddle old son, thats where Id be!
The reason I always write to you is simple. I want to write to a total stranger with all the emotion, respect,trust and generosity that I feel for you.
Writing becomes more meaningful, it flows easier and Im always reminded to give the best benefits and the best deal to my new friend.
That way I not only have a much better chance of selling my opportunity but I have created an even greater opportunity and that is to make new and lasting friendships.
O.K., there are a few other things that are necessary to write a really good autoresponder letter.
For instance you need to know the product backwards and insideout. Then there are the list of features that you need to convert to benefits.
But overall, the most important part of the writing process when youre dealing with people you dont know from Adam is your preparedness to approach them as you would your best friend.
"I knew thats what you were thinking as soon as we sat down here", said Sam. "Do you always think of me when you want to write or even talk to a stranger"?
Yes Sam, you see youre mans best friend! Now come on and well go get some lunch.
"About time too!" said Sam. He always has to have the last word.
About the Author
©2000 Gordon Brownlie
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity.
gbrownlie@opportunitiesforu.com
http://www.opportunitiesforu.com
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