The Amazing Psychological Trigger of using Stories

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The Amazing Psychological Trigger
of Using Stories

By Yanik Silver
www.surefiremarketing.com
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From the ancient times to current day - stories continue
to hold readers and listeners spellbound. There is nothing
better than a good story. It works almost like magic. You
can give people information and motivate using stories
without having the barriers that come up normally. This
is a seldom used copywriting technique that work wonders
for your bottom line.

Here are a few examples of successfully using stories:

The first is the single most successful letter ever mailed
according to Denny Hatch, former editor of "Whos Mailing
What?". How about that for proof this trigger works? It is
the famous Wall Street Journal mailing with "two young men".
Heres how the story (and copy) starts:

* * *
"On a beautiful late spring afternoon, twenty-five years
ago, two young men graduated from the same college. They
were very much alike, these two young men. Both had been
better than average students, both were personable and
both - as young college graduates are - were filled with
ambitious dreams for the future.

Recently, these two men returned to college for their
25th reunion.

They were still very much alike. Both were happily married.
Both had three children. And both, it turned out, had gone
to work for the same company Midwestern manufacturing
company after graduation, and were still there.

But there was a difference. One of the men was manager of
a small department of that company. The other was its
president."

* * *

Heres another example, it is from Joe Sugarmans most
famous ads for Blu-Blocker sunglasses. He uses a story
approach:

* * *

"Im about to tell you a true story. If you believe me,
you will be well rewarded. If you dont believe me, I
will make it worth your while to change your mind. Let
me explain.

Len is friend of mine who knows good products. One day
he called excited about a pair of sunglasses he owned.
"Its so incredible," he said, "when you first look through
a pair, you wont believe it."

"What will I see?" I asked. "What could be so incredible?"

Len continued, "When you put on these glasses, your vision
improves. Objects appear sharper, more defined. Everything
takes on an enhanced 3-D effect. And its not my imagination.
I just want you to see for yourself."

* * *

And the copy continues in a story fashion. Youll notice
Joes friend talks about the benefits of the sunglasses
inside the dialogue so prospects dont have their "ad
defenses" up. It slips right by.

Another example of the story technique is an email I use
to promote a product called "Power Pause" written by my
friend John Harricharan. Check out the story element here:

* * *

[[firstname]] - 3 minutes to greater joy, wealth and
happiness?

Hi [[firstname]]

I stumbled across something unusual recently....

And as a valued subscriber I wanted to let you know about
it.

A few months ago I met a man named John Harricharan at a
seminar, who graciously offered me his material to review.

I smiled and politely thanked him but I knew that I probably
wouldnt get around to reading it anytime soon. (You should
see my stack of reading material to get to and Im actually
a quick reader.)

But as luck would have it, I was going away on my honeymoon
one week after this seminar and I decided to bring some
lighter reading along.

Honestly, I cant remember the last time I read a book that
didnt deal with the subject of marketing or advertising,
but once I started reading Johns material on the airplane
and I couldnt put it down.

It was simply incredible!

His manuscript combined every success principle Ive ever
been taught and wraps it all up into one succinct exercise
called a "Power Pause". And the best part is it only
takes just 3 minutes and 3 steps to achieve.

Yep! Only 3 minutes!

The truth is, I constantly find myself applying Johns
simple (yet extremely powerful) "Power Pause" principles
in my life now and I feel like there is no problem or
situation I cant conquer. (Frankly - Im not one of
those spiritual walk on hot coals type of guys - but
this stuff really has had a profound effect on my life.)

Whats more, other top marketers like Declan Dunn,
Jonathan Mizel, Monique Harris, Joe Vitale and Marlon
Sanders all vouch for Johns material (he even has an
endorsement from famed Deepak Chopra, MD).

Its amazing to think there are only 3 steps to solving
almost any problem youll ever deal with (money, happiness,
relationship, you name it). And John assures me that it
works for anyone willing to give it a try.

The only thing you need to give this information a shot,
is an open mind. Open enough to take a chance on yourself
and the material contained in the "PowerPause". (Actually,
you dont even need to take a chance because his proven
material is backed by a 100% unconditional, guarantee --
so you really cant lose!)

Do yourself a favor and check out this valuable
information by clicking the link below:
http://www.roibot.com/w.cgi?R1100_ppause

Youll be glad you did!

Yanik Silver

P.S. Could there really be 3 steps to happiness, joy,
wealth and getting almost anything you really want in
your life? I couldnt believe it either until I applied
the "Power Pause" material myself here:
http://www.roibot.com/w.cgi?R1100_ppause

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There you have it. Just try using a story in your
next ad or sales letter and youll see how quickly
and immediately you engage your prospect.

Side Note: One interesting book Im just finishing up
now that deals with the power of stories is called
"The Story Factor" by Annette Simmons. You might to
pick that up.

(c) 2002 Surefire Marketing, Inc. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
At just 28, Yanik Silver is the creator of several
best-selling Internet Projects, including
instantsalesletters.com. You can find out more and
hear a recent interview where he spills the beans
by visiting: surefiremarketing.com

yanik@surefiremarketing.com
http://www.surefiremarketing.com