Articles from Copy Writing category

12 Tips for Better Fundraising Letters — 2003-04-23
Writing fundraising letters is one most challenging marketing communications tasks. Unlike business direct mail, you’re not offering a product or service to your prospect that solves her ... »
Do-it-Yourself News Releases for Small Business — 2003-04-16
How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a website that specializes in desktop ... »
Clarify Your Message Using Clean Design Elements — 2003-04-11
Increasingly, business people rely on desktop publishing. Gone are the days when a male manager would dictate words to a female typist and expect her to turn them into an eye- pleasing ... »
Web-site designing Pillars (part1) — 2003-04-03
It is a hot opinion that "it’s the words that sell, not a design" and that "you should invest all your money into writing a good sales copy and what is left (if anything) into web-site". I ... »
How to Write a Childrens Book in 30 Days or Less! — 2003-04-01
The first time I attempted to write a children's book it took me three months and several years of promising myself I would do it "one day." In that time I managed to wash the dog a ... »
Structuring Your Ebook — 2003-03-28
Ive got three partially-completed books on my hard drives that Ill complete one day. Maybe. All three books are viable, with great information and great ideas. What they lack is a ... »
Tag, Youre It ! — 2003-03-28
Do you recognize any of these ? : "Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper" Most of those tag lines are ... »
The Incredible, Edible Subhead — 2003-03-26
Of course youre familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for ... »
Grammatical Mistakes DONT Sell — 2003-03-25
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, ... »
Easy Copywriting: Develop a conversational style — 2003-03-24
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write ... »

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