Four Steps To Profitable Presentation Of Content

One of the great things about the Internet is that experts from all walks of life have sensed its potential and are already there. You can readily find examples of copywriting brilliance from the worlds best marketers. Take them and make them your own, because...
"Why create mediocrity when you can copy genius?"

But first, before you tackle writing your materials you should answer some essential questions. The answers you determine will set the tone and content of your entire sales approach, from the first words on your home page to your make-the-sale letter.

Heres a quick checklist for defining your approach to the marketplace:

The Market

* Have you defined your target market?

* Have you identified the "hot buttons" that motivate your target market to buy?

* Do you know what your target market wants to buy right now?

The Product

* Is this a product or service the market wants to buy?

* What makes your product or service unique?

* Does this product shout "high quality"?

The Project

* What is the real reason you are doing this project?

* Have you set up a realistic time table for implementation?

* Do you know your break-even point in sales?

The words you write for your pages will be based upon the answers you generate. When written, your offer should meet these guidelines:

1. It appeals to the hot buttons of your selected market

2. It compels your readers, and is easy to understand

3. It is priced right, and makes your readers want to buy

For a more detailed approach, get a free report on Your Unique Selling Proposition here: usp@ad-copy.com

About the Author

Article by Scott T. Smith of Copywriting.Net Generate MORE sales with your Web site copy - For a free estimate visit copywriting.net or call 1.800.798.4471 (toll-free in the US).

:To contact see details below.


scott@infowriter.com
http://www.copywriting.net/