• Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest

10 Ways To Form Lasting Customer Relationships

Category: Customer Service Date: 2002-05-07
A profitable business starts and ends with the customer. Without this focus your business fails to deliver what the customer wants.

By placing the customer at the center of all your thinking you create an environment which fosters long term success. A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.

Here are 10 things you can do:

1. Set yourself apart from the competition. Give your customers something they can't get elsewhere. This is your niche on the Web. Make your niche something of real value over time and people will come back again and again.

2. Don't waste time on activities that can be automated. For instance, let your email program filter and route your incoming messages automatically, use a template to build new pages for your site, etc. Automation frees up your time so you can concentrate on the important stuff - your customer.

3. Eliminate the time you spend you on non-productive tasks. For instance, unsubscribe to newsletters your never read instead of deleting them each time. Handle paperwork one time and then file it instead of stacking it in a pile. All these little things add up to lots of wasted time that could be spent on your customer.

4. Concentrate your efforts on marketing to the people that need your service. Start by auditing your marketing and sales data to find out how and why a sale is made. Eliminate or change marketing strategies and services that don't serve the needs of your customers.

5. Respond to email quickly. Response time should be under 24 hours. By responding quickly you send the message that your customers are important and you are genuinely interested in meeting their needs.

6. Follow up on sales orders. Make sure your customer is thoroughly satisfied with their purchase and offer additional services related to their purchase.

7. Give refunds promptly and unconditionally.

8. Ask your customers to fill out a survey so you can better understand their needs. Offer a valuable freebie or a discounted service for participating. This strategy establishes a dialogue between you and the customer and helps determine the direction of your business.

9. Publish a newsletter. Give your subscribers valuable tips and information they can't get anywhere else. Offer subscriber-only discounts and freebies.

10. Make your site easy to navigate. Customers value their time and appreciate finding what they want quickly and effortlessly.

Imagine every customer as a real person standing in front of you. What are his needs and how well are you addressing these needs? Let this image guide you in all aspects of your business and you'll discover hundreds of ways to form lasting customer relationships.

About the Author

Brett Krkosska provides 'how-to' advice on family and home-based work issues. Stop by his site for startup guidance, home business ideas and inspiration at: homebiztools.com For a Fresh and Original perspective on today's home business issues get Brett's ezine at: enews@homebiztools.com

webmaster@homebiztools.com
http://www.hombiztools.com
Сайт изготовлен в Студии Валентина Петручека
изготовление и поддержка веб-сайтов, разработка программного обеспечения, поисковая оптимизация

Copyright © 2005-2006 Powered by Custom PHP Programming

 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest