Enhance Your Customers Experience

Nothing leads to customer loyalty more than a positive and fulfilling customer experience. A good experience is even more important in an e-business environment, where competition is just a click away and any breakdowns in a smooth experience are extremely obvious.

Do you want to deliver an experience that is extraordinary? Spectacular? Astonishing and astounding? Do you want your customers walking away saying "wow?" If so, it is time make it a point to create that experience every time you touch that customer.

When a company (or even a department or division) clearly takes the time to articulate what service should look like, sound like, feel like, smell like and taste like, at their place of business - they have more than half a chance to create it. Organizations that dont take the time or make the effort to define clearly what "service" or "care" should look like, or how it should be experienced on the part of the customer, have less than half a chance of creating it.

* Make the communication reflect the brand promise

* An invoice is not a touch - send an appreciation for the
person who takes the time to contact you

* Dont make it impossible for the customer to contact you in
anyway they choose

* Remember what they told you last time they were there

* Deliver something they want un-expectantly

When a customer experiences our "caring," they will go away feeling like a burden was lifted from their shoulders and they are lighter - that "wow" feeling. And indeed they will come back for more.

It all starts with a plan (dream or vision), a budget and a willingness of everyone within the enterprise to please the customer.

About the Author.

Robert McKim.

:To contact see details below.


DBMarkets@aol.com
http://www.msdbm.com