How One Small Businessman Uses the Web to Improve Customer Service
| Category: Customer Service | Date: 2002-04-02 |
Forget reaching out to the world marketplace. The greatest benefit the Internet gives the small business is the ability to improve customer service. Here's the story of how one businessman uses the Web to serve his customers better than ever.
Until 1999 master tailor Joe Hemrajani offered his 100% custom tailored business, casual and formal wear strictly through direct mail and word-of-mouth, spending considerable time traveling to major North American cities from his California office.
But as more and more of his clients accessed the Internet from work and home, Mr. Hemrajani recognized the importance of the Web to his business.
Clients needed a quick, affordable way to get new custom shirts and suits as well as an easy way to reorder, so in 1999 Mr. Hemrajani launched the Web site MyTailor.com. Response to date has been excellent: "I must tell you that, without a doubt, you have provided the most complete, professional, responsive and courteous service I've ever had over the Internet, or elsewhere for that matter. This is one of those rare occasions where it is genuinely a 'pleasure to do business'." - David Swingler, Professor, Saint Mary's University, Canada
Using the latest secure server (SSL) technology, clients rapidly order hand-made shirts online with a few simple clicks to choose from a wide range of fabrics and styles crafted by Mr. Hemrajani's top tailors in Hong Kong. The MyTailor.com Web site enables customers to easily keep their measurements on file for rapid reordering, and helps Mr. Hemrajani keep in close touch with his clientele on his latest offerings and next scheduled trip to their area.
"The Internet won't ever take the place of personal contact with my clients", Mr. Hemrajani states. But it has become an important element of his customer service and a successful new aspect of his marketing mix.
About the Author
Article by Scott T. Smith of Copywriting.Net Generate MORE sales with your Web site copy -For a free estimate visit copywriting.net or call 1.800.798.4471 (toll-free in the US).
scott@infowriter.com
http://www.copywriting.net
Until 1999 master tailor Joe Hemrajani offered his 100% custom tailored business, casual and formal wear strictly through direct mail and word-of-mouth, spending considerable time traveling to major North American cities from his California office.
But as more and more of his clients accessed the Internet from work and home, Mr. Hemrajani recognized the importance of the Web to his business.
Clients needed a quick, affordable way to get new custom shirts and suits as well as an easy way to reorder, so in 1999 Mr. Hemrajani launched the Web site MyTailor.com. Response to date has been excellent: "I must tell you that, without a doubt, you have provided the most complete, professional, responsive and courteous service I've ever had over the Internet, or elsewhere for that matter. This is one of those rare occasions where it is genuinely a 'pleasure to do business'." - David Swingler, Professor, Saint Mary's University, Canada
Using the latest secure server (SSL) technology, clients rapidly order hand-made shirts online with a few simple clicks to choose from a wide range of fabrics and styles crafted by Mr. Hemrajani's top tailors in Hong Kong. The MyTailor.com Web site enables customers to easily keep their measurements on file for rapid reordering, and helps Mr. Hemrajani keep in close touch with his clientele on his latest offerings and next scheduled trip to their area.
"The Internet won't ever take the place of personal contact with my clients", Mr. Hemrajani states. But it has become an important element of his customer service and a successful new aspect of his marketing mix.
About the Author
Article by Scott T. Smith of Copywriting.Net Generate MORE sales with your Web site copy -For a free estimate visit copywriting.net or call 1.800.798.4471 (toll-free in the US).
scott@infowriter.com
http://www.copywriting.net
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