Kissing & Hugging Your Customers
| Category: Customer Service | Date: 2002-01-30 |
You have to convey (portray) ease and simplicity to enable people to perceive their own capabilities.
Limit your options -- there are too many choices!
Those two statements are all part of KISS (Keep It Simple, Salesman).
But everyone forgets the HUGS!
H - U - G your customers by:
H eaping
U nique
G oodies - gratuities - generous - gentleness - grist
on them.
Don’t just deliver what you promised. Heap on more and more. But here’s the rub: don’t tell them you’re going to do it! I know, I know, it’s tempting. BUT -- and it’s a BIG one -- they’ll REALLY be impressed by not only what you deliver to them, but also by the fact that you DO deliver more than you ever promised.
And that, my friends, makes one lasting impression, I’m here to tell you!
Too, whatever you give them, do it with a generous, gentle attitude. Act as if that’s just what you expect to do for your customers as a matter of course.
“Also, because we appreciate your doing business with us, we’re also including with your order da-da.... da-da ... da-da! We hope you’ll use these little extras and benefit from them, as well.”
"Little things mean a lot" is an "old saw," but true ("old saws" usually are)! Its the personal touch that persuades. And you know this yourself.
For instance, you just cant wait to open the personal emails you get—not only from family and personal friends, but also from business and internet associates and acquaintances
who are on the way to becoming friends. The impersonal mail you have no qualms about deleting indiscriminately. Theyre all the same.
Ah, but those personals—thats where the "good stuff" is. Finally, dont give JUNK! Just because youre throwing them in as freebies, dont discount their value. If you cannot give
something of real value, forget it! Or youll just end up insulting your own customer.
So value all your customers so much that you KISS and HUG them freely! Theyll love it, your business will thrive, and youll love your customers AND your business!
****************
Feel free to reprint the above article with this info intact:
About the author.
Article penned by Mary Wilkey, publisher of elf Expressions Ezine: elfexpressionsezine.com To subscribe, email
"subscribe@elfexpressionsezine.com?subject=subscribe
elfbutter@erinet.com
http://elfexpressionsezine.com
Limit your options -- there are too many choices!
Those two statements are all part of KISS (Keep It Simple, Salesman).
But everyone forgets the HUGS!
H - U - G your customers by:
H eaping
U nique
G oodies - gratuities - generous - gentleness - grist
on them.
Don’t just deliver what you promised. Heap on more and more. But here’s the rub: don’t tell them you’re going to do it! I know, I know, it’s tempting. BUT -- and it’s a BIG one -- they’ll REALLY be impressed by not only what you deliver to them, but also by the fact that you DO deliver more than you ever promised.
And that, my friends, makes one lasting impression, I’m here to tell you!
Too, whatever you give them, do it with a generous, gentle attitude. Act as if that’s just what you expect to do for your customers as a matter of course.
“Also, because we appreciate your doing business with us, we’re also including with your order da-da.... da-da ... da-da! We hope you’ll use these little extras and benefit from them, as well.”
"Little things mean a lot" is an "old saw," but true ("old saws" usually are)! Its the personal touch that persuades. And you know this yourself.
For instance, you just cant wait to open the personal emails you get—not only from family and personal friends, but also from business and internet associates and acquaintances
who are on the way to becoming friends. The impersonal mail you have no qualms about deleting indiscriminately. Theyre all the same.
Ah, but those personals—thats where the "good stuff" is. Finally, dont give JUNK! Just because youre throwing them in as freebies, dont discount their value. If you cannot give
something of real value, forget it! Or youll just end up insulting your own customer.
So value all your customers so much that you KISS and HUG them freely! Theyll love it, your business will thrive, and youll love your customers AND your business!
****************
Feel free to reprint the above article with this info intact:
About the author.
Article penned by Mary Wilkey, publisher of elf Expressions Ezine: elfexpressionsezine.com To subscribe, email
"subscribe@elfexpressionsezine.com?subject=subscribe
elfbutter@erinet.com
http://elfexpressionsezine.com
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