Why should I come back to you?

Imagine this. You are a busy small business owner, facing the usual challenges of the day. Employees that don't show up, shipments not going out on time, books don't balance, tons of mail to answer and another skipped lunch. You're hungry, no one feels like cooking and the kids are cranky. You gather the family and head off to your favorite restaurant.

We'll call it "My Place" Family Restaurant. Soon, the hostess greets you with her usual smile, seats you comfortably and tempts you with tonight's specials. As usual, they all sound delicious.

One of your favorite waitresses waves "hello" calls you by name. She assures you she'll be right there. When she does come back it's with complimentary ice teas for all because you had to wait! She offers some suggestions off the menu, takes all the orders and rushes to the kitchen to get it filled. Your food arrives shortly after, cooked as promised. Just as you are finishing, the manager stops by the table and thanks you for coming BACK again. You leave feeling much better then when you came in!

Is this the type of customer service you offer? You don't have to own a brick and mortar business to make your customers feel good about doing business with you. ANY BUSINESS can learn from this lesson.

Here are the keywords to great customer service, whether On-Location or On-line: Make your place a favorite. Meet visitors as though they were guests. Make them comfortable and assure them of good service. Try making some suggestions and rush to please them. Be sure to keep your promises and always be consistent. Be the type of owner who takes personal interest in his customer's satisfaction. Thank them and acknowledge their return.

Don't be misled into thinking a Web Site can't do all this. It can when properly presented. Visualize your customers coming in and walking through it. What is their first impression when they open the door? Is it clean and neat? Will they be distracted by flickers and flashes that make it hard to see what they really came for? Do you make suggestions to guide them? Are your words friendly and informative?

Do you give them a reason for being there? Better yet, a reason to come back?

Have you introduced yourself and "humanized" your business?

The Internet has created a never-ending source for products, services and information. You can eliminate your competition by merely making your prospects "feel good" when they find you.

About The Author

Kris has helped many folks with her Ad Writing and Marketing techniques. She teaches you how to effectively use these elements and many more in the Netpropelled Marketing System. Now, you can have step-by-step procedures in marketing your On-Location and On-Line Business. FREE e-book, Ad Writing...Hitting Your Mark! and more with FREE subscription to the Netpropelled Newsletter ~Ideas that PROPEL your NET PROFITS. You are invited to learn more at: netpropelled.com

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