Going Out For Business

Lots of marketers will tell you a house list or database is vital. Yet it is often hard to know what to do with the database once you have it.

Kevin Nunley (www.drnunley.com) says, "Your list doesn't need to be complication. View your weblogs daily, When are prospects hitting your site?" "Track your sales who buys what over time, either from your own products or from affiliate programs. Then group your customers with those who have similar buying patterns." "You could come up with lists of people who only buy inexpensive items, another of people who tend to buy several pricey items at a time, and a third list of people who buy right after your ad or newsletter goes out."

Jim Daniels (www.bizweb2000.com) echos, "As internet competition grows in every area, it is important not to forget about the customers you've already served. If you are taking orders at your website, your database of customers is growing." "If you're smart, you aren't just letting it build for some future plan. Remember, people move physical addresses every two years on average. By the time you get around to using that database, it may be useless".

About the Author

Robert Wardrick is the founder of
CapCity Mall

robert@capcitymall.com
http://capcitymall.com