Thrills, Drills and Barbecue Grills

Big business is being taken for a very expensive ride. By whom? By each other. Confidence games are being perpetrated by Global corporations upon the only victims that can afford huge losses -- other Global corporations.

How do the crooks get away with this? I submit that it's becoming harder for them to do -- except with each other! Somehow the giant corporations don't get that other giant corporations are scamming them out of huge amounts of cash for dubious deliverables.

CRM (customer relationship management) software costs upwards of $325,000 with additional integration costs of up to $100,000 and according to a recent Interactive Week Magazine article at:

http://www.zdnet.com/intweek/stories/news/0,4164,2777006,00.html

That expensive software is so effective that it triggered a direct mail promotion from American Express to a heterosexual man, a promotion that was targeted at gay men, lesbians and domestic partners. His wife was as confused as he at the obvious blunder! That from the same article, above.

Let's see now, I'm going to pay about a half million dollars so that my company can offend and confuse my customers. Not a bad investment! What this means to the consumer is that they may receive appropriate advertising and promotional material if the software can draw logical conclusions based on past purchases, inquiries and page visits. A laudable goal if it worked perfectly but it clearly does not!

I want a piece of that action and not the buyer end!

What it means in reality is that users of datamining software can send innapropriate promotions to people that may be confused, maybe offended and certainly annoyed by their material even when it was requested, as it was in this case. You've taken a potential sale and turned it into a blunder. What does that do for LCV (lifetime customer value)?

I have a hosted application that can provide you incorrect and mixed-up customer data mining which cost only $60,000 yearly to host for you! I'd sure like to see the ROI (Return on investment) generated by that chunk of change! I also have a bridge for sale.

Is it any wonder that corporations are going bust? They're falling for scams that rip them off on a huge scale perpetrated by con artists offering data mining, knowledge management, CRM solutions.

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