Spice Up Your Ad With These Words That Sell

Like us, you probably get stacks of junk mail and loads of email messages every day. Many of these marketing materials are written by top writers and sent to vast audiences at great expense.

Because companies invest heavily in these direct mail marketing efforts, they are careful to monitor results. Professional marketers keep the strategies that work and toss the ones that don't.

Watch your junk mail closely and you will get some great ideas on how to make your next ad, sales letter, or web page a selling success. Here are popular words and phrases we find over and over again in top ads. They are used a lot because they work!

Make It Easy

Both consumers and business customers love a product or service that is easy to get and easy to use.

It is a breeze to use
Do-it-yourself
Simple step-by-step instructions
Easy to duplicate
All under one roof
Call free 24 hours a day
Everything you need in one easy-to-use bundle

It's Effective

People buy fast when they know your product or service will get the results they hope for. Use these words and phrases to demonstrate your effectiveness:

Our proven, tested formula
A strategy thousands have counted on
For five-star results
Get professional results
Our experts are standing by for your call
Highly effective

Add Style and Excitement

Most of us buy, in part, because the product or service will give us an emotional boost. We feel better, more hopeful, or more excited after we buy.

You deserve a pick-me-up
This lavish display
Bold new innovation
Dazzling results
A touch of the exotic..dazzle..charm
A spirited look and sporty feel

Your Guarantee

Sales jump when you insure confidence with your guarantee. If you are selling through the mail, a guarantee is necessary. So make it sell with all the sizzle and importance you can muster.

Guaranteed for a lifetime of precision results
Our money-back, no-risk guarantee
If you aren't satisfied, we'll buy it back
We stand behind our service 110%
Guaranteed lifetime updates
Our 30-day, 90-day, 1-year warrantee.
Lifetime Replacement Guarantee

Feel free to adapt these winning words and phrases to fit your ad or copy. As you listen to the radio, watch TV, surf the Net, or read the paper, look for more selling phrases that could boost your ad response.

About the Authors

Ron Sathoff and Kevin Nunley provide marketing advice, business writing, and promotion packages. See their massive 5-in-1 marketing deal now 75% off. Read all their business tips at InternetWriters.com Reach Ron and Kevin at 801-328-9006.

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