E-Book Marketing Techniques

The internet is growing at a faster pace than most internet marketers would like it to. Surfers go from one site to the next starting their favorite search engine and opening multiple windows to do their browsing.

This is definately not good news for net marketers who need to capture a user in their websites in order for him (or her) to read their whole salesletter, bookmark the website and buy the product or service offered.

However, there are still some ways to make a visitor come back to your site (hopefuly as a customer). One of the easiest ways to do this is by offering e-books to them.

The cost of publishing and delivering an e-book is virtually none when compared to its real world counterpart. There are no mailing hassles, no postage, no handling, no printing costs, etc. Best of all, people can download it immediately or ask for it trough an autoresponder and receive it within a matter of minutes.

In a multi-step marketing process, E-books can become very important lead generators for your bussiness. When people ask for it, they are automatically qualifing themselves as prospects. And if the information you published on your e-book is powerful enough, these leads will soon become customers.

E-books can even be the product by themselves. If you plan on selling your e-book, delivery can be placed on autopilot; once the prospect purchases, he can be redirected to a secret url or a password protected page where they can download their e-book immediately.

When using E-books as lead generators, you may consider them as the best qualifier. Because, if someone is willing to pay for the lead generator (low ticket item), chances are a lot higher that he or she will buy back-end products from you.

Using E-books in conjuction with other marketing techniques can also increase your website traffic. Just for starters, imagine a contest at your site where the prize will be a copy of your e-book. Can you imagine the huge mailing list that you could just generate by doing this? Then how about offering a special offer of your e-book to the rest of the list? Big time revenue and minimal hassle.

If your e-book will be distributed freely, why not give other webmasters permission to distribute it from their websites? You are providing them with great value (increasing their website traffic) and you are generating the same traffic to your site (from the links in your e-book).

You can even sell advertising spots (like banners) inside your e-books. Specially if you publish them periodically; they receive much more credibility and generate more expectancy than a regular ezine.

Another way to sell you e-book is by wholesale. In other words, you sell licenses not e-books (i.e. reprint rights). Many web marketers are looking for a good product to sell at their website, a unique product that is not offered in hundreds of other sites. Providing this opportunity to just a couple will create long-term business relationships for you and youll still earn some profits.

E-books are something to think about as they are one of the most powerful marketing trends on the internet today.

About the Author

Miguel Alvarez, CEO E-ditorial.com

Article content provided by ebooksnbytes,com

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