I Was So Envious, I Sat Down And Didnt Write A Book

Okay, so envy isnt an emotion to be particularly proud about. But, to be totally honest, thats how I felt when I first read Yanik Silvers ebook, MILLION DOLLAR EMAILS.

If you havent read it yourself yet, its a fabulous collection of emails that brought in more than a million dollars worth of revenue for the various people and companies that sent the emails out.

An excellent idea, and an extremely valuable collection of examples for anyone who wants to achieve success with their email marketing.

But what really brought out that rather unpleasant green shade in me wasnt the contents - but rather, the fact that Yanik had put together a fabulous book without
having to write much of it himself!

"I could do that!" I said to myself.

And a little voice inside of me whispered,
"So why havent you?"

"Because I need an angle."

"So think of one. Youre the ideas whiz!"

So, eventually, I did. I tracked down email addresses for some 300 of the worlds top marketers - and how I decided who to choose is a story for another day - and invited
them to contribute their "most effective article ever" -whichever article of theirs had created the most response. And I invited them to add a paragraph or two, commenting
on the effectiveness of their article.

Oh - and I also offered each contributor a free Full Page ad in the ebook, so that they received a direct benefit from being included.

On the first day, when I had tracked down only about 42 of the top marketers email addresses, I sent out the first batch of emails.

The first two to respond and say "yes were Joe Vitale and ... Yanik Silver!

(And no, Ive never told anyone until now that
it was Yanik whose book moved me to action!
Belated thanks, Yanik!)

Within 7 days, I had about 20 top marketers respond and agree to take part.

So I sent a follow-up mailing to the rest of the marketers, naming names and inviting the others to come on board as well. More signed up.

Id set myself a target of 40, so I sent out a third mailing to the group.

In the end, 86 marketers agreed to take part (more than double my target). However, deadlines being what they are, the final ebook contains material from 71 contributors - and still tops out at 574 pages!

It took me just over a month to put the book together, including a fortnight of layout work, designing and preparing many of the ads, writing my own section, processing in Adobe Acrobat and (the part I hated most) putting in the URLs for all the links.

I didnt do much writing for the ebook, but I certainly did a lot of everything else!

Still, it was very much worth it.

Ive had nothing but favorable comments, both about the content and the layout, and
from its sales to date I know its a winner.

So thanks again, Yanik, for the inspiration - and also for your excellent (and very effective) contribution to my ebook.

About the author.

See for yourself the ebook that resulted from Yaniks inspiration, compiled and edited by Michael Carney -and get a free copy of "Million Dollar Emails" with every ebook sold - at WorldsTopMarketers.com

Copyright (C) 2002 Michael Carney. All Rights Reserved

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http://www.WorldsTopMarketers.com