Print Publishing vs Electronic Publishing
| Category: E-books | Date: 2002-01-14 |
Print Publishing vs Electronic Publishing Copyright 2001, Michael LaRocca
(1410 words. This article may be freely published or distributed as long as the authors information at the bottom remains intact. If you use it, please notify michaellarocca@lycos.com.)
Actually, "versus" isnt the best word. The two mediums are different, but theyre not mutually exclusive. Meaning, you can publish the same book in both mediums. In fact, thats my goal. Each attracts a different group of readers and I want all the readers I can get.
If youre not familiar with electronic publishing (epublishing), visit http://www.closetohome.org/about%20e-books.htm for a quick definition.
But the best way to learn about epublishing is to buy some ebooks. If, like me, you dont want to read a book on your computer, print it. Its still cheaper than a paperback, and you can recycle paper and ink cartridge when youre done. And, by the way, print on both sides. Its better for the environment.
Breaking into the traditional print market is my ultimate goal, because it has so many more readers. However, it is also more difficult. They prefer the safe bets. This means, something like what theyve done before. What they can easily place in the bookstore chains. They invest an advertising budget, and the cost of carrying a print inventory, in every new author they accept. In four out of every five cases, they lose money. Thus they are cautious. That is simply good business sense. Remember, writing is a calling, but publishing is a business.
When I write, I write for me. An idea grabs me and wont leave me alone until I write about it, so I do. Later, I think of "target audience" and such. I presume most of us do that. I dont believe its possible to write "for the market" because youll fail, or itll be bad writing, or both. That simple reality can make "marketing" a challenge.
With epublishing, the business model is different. They dont carry a physical inventory. Their advertising doesnt cost much money, but rather time. Also, they will invest editing time. Print publishers wont do that for a new author.
The epublishers will edit because they have a credibility problem. Theyre new. A print publisher wants to receive a manuscript from a new author that is "ready to read." Meaning, no editing. If you work with a respectable epublisher first, your manuscript will be ready to read.
Fringe benefits of epublishing include publication within six months of acceptance, as opposed to the usual two years of print publishing, and the fact that youll get instant feedback from readers. Thats good for your ego.
Its always in an epublishers best interest to publish as many manuscripts as possible. Quality manuscripts, of the type that bring a reader back to buy more. As an author, your goal is to find an epublisher who publishes something along the lines of what you write.
How to find such a place? How to find an epublisher that is reputable, not just some glorified vanity press that accepts anything and everything and doesnt have enough pride to edit worth a damn?
As I say, its a new medium. Youll find the new and the different, the books that should be in print but arent. As the market tries to sort itself out, youll also find a bunch of losers publishing garbage who are wholly unworthy of the name "publisher."
Just like Mercedes still thrives but Yugo is a distant memory, so will the epublisher market sort itself out into winners and losers. There are no voodoo economics on the Internet, no mystical unfathomable reason for dotcom crashes. Those who are set up on a sound business model -- deliver a quality product and ensure that revenue exceeds expenses -- always survive. As for the rest, their collapses are no big loss to any of us.
I can recommend two websites to help you find the quality epublishers. The first is by sci-fi legend Piers Anthony, and its at http://www.hipiers.com/publishing.html. Hes gone out of his way to identify and analyze the good, the bad and the ugly.
http://free_reads.tripod.com/onlinefictionbooks.html is my site. Basically, its where I keep a list of the ones I believe are good, to refer to whenever I finish writing a new book. At the bottom of this article I will list my criteria.
The selection process for epublishers is the same as for print publishers. Look at the services they provide. Make sure theyre all free -- authors dont pay to be published. Look at what theyre publishing. Read a book or two and be sure you approve of their presentation, editing, price, customer service, etc.
Some otherwise fantastic epublishers may have a clause in their contract saying you cant submit the "edited" manuscript to anyone else. That, of course, defeats the whole purpose of my "stepping stone" approach, so look out for that.
Its possible youve written a fantastic manuscript that, for some reason, will never make it to a traditional print publisher. Be honest. One of mine, an EPPIE 2002 finalist, is simply too short. Another is an acclaimed short story collection, but its utterly impossible for an unknown to sell a short story collection. If you find yourself in a similar situation, you may be thinking Print-On-Demand. I am.
If youre not familiar with Print-On-Demand (POD), a quick visit to http://free_reads.tripod.com/printondemand.html will fix that. If you choose to go that route, epublishing becomes crucial, for the editing. POD publishers never provide editing, and they really will publish anything. Think of a POD publisher not as a publisher, but as a print shop.
Ideally, you can find an epublisher who will simultaneously publish your book in a POD format with no setup fees. This will allow you to direct all your marketing efforts after the sale at bringing people to the same URL. Several such epublisher/POD operations are on my list at the website mentioned above.
Regardless of how you choose to ultimately publish - traditional print or POD -- I recommend epublishing first. Youll work with professional editors, free of charge, and youll sell a few dozen or a few hundred copies of your book. Then, with a renewed sense of confidence and some idea of what to expect, you can approach a print publisher with the magic words "professionally edited manuscript."
MY CRITERIA FOR EPUBLISHERS
* Authors do not pay to get published. They are paid for the privilege.
* The only thing the epublishers sells is books. No editorial services, no packaging fees, no marketing fees, no artwork fees. (Selling eBook readers is okay, however, so long as the books themselves dont require one to read them. Meaning, HTML and/or PDF must be available formats.)
* Free editorial service is a must. If the publishers going to put his name on my book, and hes not proud enough of his name to make sure the e-book is done right, screw him. He wont last very long as a bookseller anyway.
* The web site must look professional. Meaning? I have to like it. Fast, good-looking, professional, designed so the reader can see the titles or the appropriate menu option right there on the first screen of the home page. No busted links. No missing artwork. No pop-ups. No big hype about their publishing services plastered all over the front page, while the potential reader has to hunt for what he wants.
* There can be no typos. Not a damn one. I saw one site with typos in their ad for "editorial services for a reasonable fee." You know what they can kiss.
* Hit counters can lie. But if they have one, Id better see more than 47 hits. Trust me -- there is such a place. But they arent listed on my website.
* If their site spends a great deal of effort advertising some contest that closed in April 2000, screw em. Keep the place up-to-date, please.
* They must accept e-mail submissions. I live in Hong Kong. Im not mailing anything to the US except a signed contract and possibly a disk along with it. Furthermore, this shows theyre serious about using the Internet. What kind of epublisher wants you to use paper?
* Promoting your book. Okay, now youre published. Great! But what will this publisher do after its all said and done to make sure your potential readers know you exist? If the epub promotes itself and you promote yourself, thats fine. If the epub promotes both itself and you, thats even better. An epub with distribution channels such as Amazon, B&N, Gemstar is also excellent, as odds are you cant afford to do that part yourself.
Print Publishing vs Electronic Publishing Copyright 2001, Michael LaRocca
About the author.
Michael LaRocca is the author of four published novels and an EPPIE 2002 Award finalist. His website is designed to help you find the best free & low-cost quality reads, and to help you improve/publish/promote your own writing free and avoid scams. free_reads.tripod.com
michaellarocca@lycos.com
http://free_reads.tripod.com
(1410 words. This article may be freely published or distributed as long as the authors information at the bottom remains intact. If you use it, please notify michaellarocca@lycos.com.)
Actually, "versus" isnt the best word. The two mediums are different, but theyre not mutually exclusive. Meaning, you can publish the same book in both mediums. In fact, thats my goal. Each attracts a different group of readers and I want all the readers I can get.
If youre not familiar with electronic publishing (epublishing), visit http://www.closetohome.org/about%20e-books.htm for a quick definition.
But the best way to learn about epublishing is to buy some ebooks. If, like me, you dont want to read a book on your computer, print it. Its still cheaper than a paperback, and you can recycle paper and ink cartridge when youre done. And, by the way, print on both sides. Its better for the environment.
Breaking into the traditional print market is my ultimate goal, because it has so many more readers. However, it is also more difficult. They prefer the safe bets. This means, something like what theyve done before. What they can easily place in the bookstore chains. They invest an advertising budget, and the cost of carrying a print inventory, in every new author they accept. In four out of every five cases, they lose money. Thus they are cautious. That is simply good business sense. Remember, writing is a calling, but publishing is a business.
When I write, I write for me. An idea grabs me and wont leave me alone until I write about it, so I do. Later, I think of "target audience" and such. I presume most of us do that. I dont believe its possible to write "for the market" because youll fail, or itll be bad writing, or both. That simple reality can make "marketing" a challenge.
With epublishing, the business model is different. They dont carry a physical inventory. Their advertising doesnt cost much money, but rather time. Also, they will invest editing time. Print publishers wont do that for a new author.
The epublishers will edit because they have a credibility problem. Theyre new. A print publisher wants to receive a manuscript from a new author that is "ready to read." Meaning, no editing. If you work with a respectable epublisher first, your manuscript will be ready to read.
Fringe benefits of epublishing include publication within six months of acceptance, as opposed to the usual two years of print publishing, and the fact that youll get instant feedback from readers. Thats good for your ego.
Its always in an epublishers best interest to publish as many manuscripts as possible. Quality manuscripts, of the type that bring a reader back to buy more. As an author, your goal is to find an epublisher who publishes something along the lines of what you write.
How to find such a place? How to find an epublisher that is reputable, not just some glorified vanity press that accepts anything and everything and doesnt have enough pride to edit worth a damn?
As I say, its a new medium. Youll find the new and the different, the books that should be in print but arent. As the market tries to sort itself out, youll also find a bunch of losers publishing garbage who are wholly unworthy of the name "publisher."
Just like Mercedes still thrives but Yugo is a distant memory, so will the epublisher market sort itself out into winners and losers. There are no voodoo economics on the Internet, no mystical unfathomable reason for dotcom crashes. Those who are set up on a sound business model -- deliver a quality product and ensure that revenue exceeds expenses -- always survive. As for the rest, their collapses are no big loss to any of us.
I can recommend two websites to help you find the quality epublishers. The first is by sci-fi legend Piers Anthony, and its at http://www.hipiers.com/publishing.html. Hes gone out of his way to identify and analyze the good, the bad and the ugly.
http://free_reads.tripod.com/onlinefictionbooks.html is my site. Basically, its where I keep a list of the ones I believe are good, to refer to whenever I finish writing a new book. At the bottom of this article I will list my criteria.
The selection process for epublishers is the same as for print publishers. Look at the services they provide. Make sure theyre all free -- authors dont pay to be published. Look at what theyre publishing. Read a book or two and be sure you approve of their presentation, editing, price, customer service, etc.
Some otherwise fantastic epublishers may have a clause in their contract saying you cant submit the "edited" manuscript to anyone else. That, of course, defeats the whole purpose of my "stepping stone" approach, so look out for that.
Its possible youve written a fantastic manuscript that, for some reason, will never make it to a traditional print publisher. Be honest. One of mine, an EPPIE 2002 finalist, is simply too short. Another is an acclaimed short story collection, but its utterly impossible for an unknown to sell a short story collection. If you find yourself in a similar situation, you may be thinking Print-On-Demand. I am.
If youre not familiar with Print-On-Demand (POD), a quick visit to http://free_reads.tripod.com/printondemand.html will fix that. If you choose to go that route, epublishing becomes crucial, for the editing. POD publishers never provide editing, and they really will publish anything. Think of a POD publisher not as a publisher, but as a print shop.
Ideally, you can find an epublisher who will simultaneously publish your book in a POD format with no setup fees. This will allow you to direct all your marketing efforts after the sale at bringing people to the same URL. Several such epublisher/POD operations are on my list at the website mentioned above.
Regardless of how you choose to ultimately publish - traditional print or POD -- I recommend epublishing first. Youll work with professional editors, free of charge, and youll sell a few dozen or a few hundred copies of your book. Then, with a renewed sense of confidence and some idea of what to expect, you can approach a print publisher with the magic words "professionally edited manuscript."
MY CRITERIA FOR EPUBLISHERS
* Authors do not pay to get published. They are paid for the privilege.
* The only thing the epublishers sells is books. No editorial services, no packaging fees, no marketing fees, no artwork fees. (Selling eBook readers is okay, however, so long as the books themselves dont require one to read them. Meaning, HTML and/or PDF must be available formats.)
* Free editorial service is a must. If the publishers going to put his name on my book, and hes not proud enough of his name to make sure the e-book is done right, screw him. He wont last very long as a bookseller anyway.
* The web site must look professional. Meaning? I have to like it. Fast, good-looking, professional, designed so the reader can see the titles or the appropriate menu option right there on the first screen of the home page. No busted links. No missing artwork. No pop-ups. No big hype about their publishing services plastered all over the front page, while the potential reader has to hunt for what he wants.
* There can be no typos. Not a damn one. I saw one site with typos in their ad for "editorial services for a reasonable fee." You know what they can kiss.
* Hit counters can lie. But if they have one, Id better see more than 47 hits. Trust me -- there is such a place. But they arent listed on my website.
* If their site spends a great deal of effort advertising some contest that closed in April 2000, screw em. Keep the place up-to-date, please.
* They must accept e-mail submissions. I live in Hong Kong. Im not mailing anything to the US except a signed contract and possibly a disk along with it. Furthermore, this shows theyre serious about using the Internet. What kind of epublisher wants you to use paper?
* Promoting your book. Okay, now youre published. Great! But what will this publisher do after its all said and done to make sure your potential readers know you exist? If the epub promotes itself and you promote yourself, thats fine. If the epub promotes both itself and you, thats even better. An epub with distribution channels such as Amazon, B&N, Gemstar is also excellent, as odds are you cant afford to do that part yourself.
Print Publishing vs Electronic Publishing Copyright 2001, Michael LaRocca
About the author.
Michael LaRocca is the author of four published novels and an EPPIE 2002 Award finalist. His website is designed to help you find the best free & low-cost quality reads, and to help you improve/publish/promote your own writing free and avoid scams. free_reads.tripod.com
michaellarocca@lycos.com
http://free_reads.tripod.com
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