Which of these ebook titles tempts you the most?
| Category: E-books | Date: 2002-07-29 |
Lets say youve put together a real kick-ass rock group that makes The Ramones sound like a bunch of choir boys!
Youve finished polishing off an album-full of rockin tunes and youre ready to launch your 3-chord wonders on an unsuspecting world.
The problem is, youre still recording in your moms garage and the only ones whove ever heard you play are the neighbors -- and they called the cops!
So, you log on the Internet in search of information on how to promote your group. Along the way you find two ebooks for sale that are exactly what youre looking for.
The first one is called "Promoting a rock group on the Internet".
The second one is called "How to make your rock group famous using the Internet".
Now, ask yourself, which of these titles would tempt you the most.
I dont know about you, but to my mind the second title is far more appealing.
The first one promises to tell you how to promote your band, but thats all. It describes what the book does very effectively but it doesnt fire the imagination. It sounds a lot like hard work without convincing you that your band will be famous if you read it.
The second title, however, promises exactly what you want. At the end of the day, you dont want to promote your band, you just want to make your band famous. In other words it promises the BENEFITS that youre looking for.
Both titles could be used on the exact same ebook but the second one will be many times more successful than the first because people dont buy features, they buy benefits. Ill say it again: People dont buy features, they buy benefits!
And that rule doesnt just apply to ebook titles - it applies to every single aspect of your marketing and promotion.
Every time you create a title, write a sales letter, create an advertisement, or build a web page keep that rule in mind: "PEOPLE BUY BENEFITS". Its the single most important thing to know in marketing. Understand this point and you will succeed.
To sum up, always keep in mind that the title of your ebook is vitally important to its success.
An ebook with a title that catches the attention of the potential customer and promises a benefit to that customer, will be infinitely easier to sell than an ebook with a descriptive title.
Your title should do all the following:
- It should attract your potential customers attention.
- It should clearly show what your book is about.
- It should arouse your potential customers interest
and/or curiosity.
- It should promise BENEFITS to the potential customer.
Put yourself in the position of the potential customer. Ask yourself what would attract you in a title. Take a look at other titles that cover the same subject area. Which ones are best? Which are the ones you would most like to buy? Which ones promise the biggest benefits? What is it about these titles that make them better than the others?
Do you know someone else who is interested in the same subject? If so, ask yourself which title would interest him/her. Which title would you feel happy and comfortable
telling him/her about?
Finally, keep your title as short as possible and use a sub-title to drive home other benefits. For example, "How to make your rock group famous using the Internet"
with the sub-title "The secrets to rock promotion that will have the major labels scrambling to sign you up".
Remember, it doesnt matter what the subject, you can create a sellable ebook in just a few hours. Give it a title that promises BENEFITS to the target market and then TARGET that market, and youre guaranteed to succeed.
Hey Ho! Lets Go!
michael@bizzydays.com
http://www.bizzydays.com
Youve finished polishing off an album-full of rockin tunes and youre ready to launch your 3-chord wonders on an unsuspecting world.
The problem is, youre still recording in your moms garage and the only ones whove ever heard you play are the neighbors -- and they called the cops!
So, you log on the Internet in search of information on how to promote your group. Along the way you find two ebooks for sale that are exactly what youre looking for.
The first one is called "Promoting a rock group on the Internet".
The second one is called "How to make your rock group famous using the Internet".
Now, ask yourself, which of these titles would tempt you the most.
I dont know about you, but to my mind the second title is far more appealing.
The first one promises to tell you how to promote your band, but thats all. It describes what the book does very effectively but it doesnt fire the imagination. It sounds a lot like hard work without convincing you that your band will be famous if you read it.
The second title, however, promises exactly what you want. At the end of the day, you dont want to promote your band, you just want to make your band famous. In other words it promises the BENEFITS that youre looking for.
Both titles could be used on the exact same ebook but the second one will be many times more successful than the first because people dont buy features, they buy benefits. Ill say it again: People dont buy features, they buy benefits!
And that rule doesnt just apply to ebook titles - it applies to every single aspect of your marketing and promotion.
Every time you create a title, write a sales letter, create an advertisement, or build a web page keep that rule in mind: "PEOPLE BUY BENEFITS". Its the single most important thing to know in marketing. Understand this point and you will succeed.
To sum up, always keep in mind that the title of your ebook is vitally important to its success.
An ebook with a title that catches the attention of the potential customer and promises a benefit to that customer, will be infinitely easier to sell than an ebook with a descriptive title.
Your title should do all the following:
- It should attract your potential customers attention.
- It should clearly show what your book is about.
- It should arouse your potential customers interest
and/or curiosity.
- It should promise BENEFITS to the potential customer.
Put yourself in the position of the potential customer. Ask yourself what would attract you in a title. Take a look at other titles that cover the same subject area. Which ones are best? Which are the ones you would most like to buy? Which ones promise the biggest benefits? What is it about these titles that make them better than the others?
Do you know someone else who is interested in the same subject? If so, ask yourself which title would interest him/her. Which title would you feel happy and comfortable
telling him/her about?
Finally, keep your title as short as possible and use a sub-title to drive home other benefits. For example, "How to make your rock group famous using the Internet"
with the sub-title "The secrets to rock promotion that will have the major labels scrambling to sign you up".
Remember, it doesnt matter what the subject, you can create a sellable ebook in just a few hours. Give it a title that promises BENEFITS to the target market and then TARGET that market, and youre guaranteed to succeed.
Hey Ho! Lets Go!
michael@bizzydays.com
http://www.bizzydays.com
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