Great F.A.Qs Mean Great Sales

Did you know that you have about one minute to get your customers attention on the Internet these days! Despite the fact that more e-businesses are going out of business than ever before, more people are shopping on the Internet than ever before. The new shoppers on the Internet are different from the casual Internet surfer. Shoppers want to get in and out or your electronic store as quickly and conveniently as possible. One of the best ways to retain customers as well as to get them quickly in and out of your store is to have high quality F.A.Q.s sections (Frequently Asked Questions).

We recently worked on our other web site to improve our F.A.Qs. In fact, we decided to create two F.A.Q. sections. The first F.A.Q. section was for customer service issues, the second F.A.Q. section was for technical issues. As a result of having excellent F.A.Qs, our inbound e-mail inquires have dropped an amazing 68% and sales have gone up 15% in the same period. You can see these F.A.Qs at PhotoInkjet.com.

What kind of questions should be listed in your F.A.Q. section? Here are some of the most common questions that many companies leave out.

1. Operating hours and phone numbers organized by department.
2. Return policies and procedures.
3. Local Sales Tax.
4. How customers can track their order status.
5. International Shipping policies.
6. How back orders are handled.
7. Expected response time to all types e-mail inquiries.
8. How to return damaged goods received.
9. The types of credit cards accepted and other acceptable methods of payment.

It is virtually impossible to answer all potential inquires in your F.A.Q. section. Once you have a good one set up, monitor the new questions that come in and add them to your F.A.Q. section as quickly as possible. Help your shoppers help themselves and youll retain your customers and you will increase sales!

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daryl@emarketingman.com
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