How to Listen on the Internet

Here is a novel business idea that will double, triple, or even quadruple your bottom line. Actually its nothing new - it is a bread-and-butter of business. Or rather bread without butter because it is so basic. But even though it is so basic, I am constantly astonished how very few people understand it!

After being on the web for more than four thousand hours I got used to my portion of personal letters, often written in response to my posts on various lists and discussion boards. Quite often writers comments lead to a business offer. Thats perfectly all right, because I need to buy things too and since I respect proactive business people, Id rather buy from those who write to me than those who dont... .

However, it saddens me when they (well, a majority of them anyway) waste the opportunity to score extra points and fail to create a good first impression. Quite often they turn me off because after asking me to help solve their problems and/or offering me their products they raise questions such as: "By the way, what kind of business are you in?" or "I would like to learn more about you" or here is the best one: "Do you have a web presence?" (it came with yesterdays mail - in response to my post on some list. Seriously!).

Why it is so funny? Because I always include a signature file, which answers those questions. And because my signature has even more: a link to my website, which answers all those question, asking any of them tells a lot about a correspondent. It tells me that he or she doesnt listen!

Not a good sign.

You might say "Cmon Wanda, listening on the web?". Yes, listening! If creating our websites is the equivalent of talking, and participating in the discussion lists or boards represents a conversation - then reading someones post or letter is the equivalent of listening. Keep this in mind when approaching anyone with your offer, proposition or idea.

We do create lasting impressions with that first contact! And reading as carefully as we can whatever others disclose helps to make that first great - and most important - impression which demonstrates that we are good listeners.

Dale Carnegie once said "You win more friends in life by being interested in others than trying to get others interested in you". It works on the Internet, too. To establish friends, show the other person that you are interested in what he or she is doing.

Outside of the web this can be time consuming - but here it is a cinch! Most of the time all you need to do is to click on that link in the signature file, visit a website and take your time to read a little! (Of course it starts with reading that signature!)

You will find that true heartfelt listening will result in the creation of lasting relationships. And that, my friends will make your business thrive (even without those search engines!)

About the Author

Wanda Loskot is a professional business coach - are you ready to make more than "just a living" and get paid what you are really worthwhile doing what you LOVE? - experience loska.com Are you tired of prospecting, cold calling, handling objections? Read "Referrals Unlimited"

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