Articles from E-mail Marketing category

How to Handle Customer E-mails Like a Pro — 2002-06-10
Sometimes as part of my work Im asked to mediate between customers and website owners in dispute. As such, I get to read e-mail correspondence between both parties and Im often appalled ... »
Can Spam before its too late! — 2002-06-07
Internetweek recently ran a survey asking companies if they ever use Unsolicited Commercial Email to market their business. The results were astounding assuming the respondents represent ... »
Communicating to Consumers at the Right Frequency — 2002-06-07
The concept of dialogue frequency management (DFM) is at the core of customer relationship building and CRM principles. Not until recently has it become the topic of heated discussions in ... »
Where Is Everybody? — 2002-06-07
I was recently reminded of a TV advert promoting a travel company. In the ad a character was wandering about a wilderness calling out "Is there anybody there?". The idea of the ad was that ... »
Creating Relationships on the Fly — 2002-06-06
In an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance your customer communications to the point where any and all dialogues ... »
Email Marketing Ideas for 2001 — 2002-06-06
1. Focus wholeheartedly on your niche market and try to climb to the top of that category by developing your customer contacts via email and email marketing 2. Network with colleagues to ... »
It’s an Event — 2002-06-06
"Get em while theyre hot." In theory, thats part of the strength behind event-driven marketing. And its true. In its purest form, this type of promotion is about capitalizing on a good ... »
Loyalty Through Email — 2002-06-06
Customer loyalty. Its like a coveted treasure – one of those desirable things we all strive for. Whats the best way to achieve it? Where does it come from? Sure, a good portion of it stems ... »
The Panel Test: Great Bang for the Buck — 2002-06-06
Testing multiple variables within a single email campaign can get a bit tricky. One way to do it is with the all-important and extremely valuable "panel test." It requires pretty ... »
10 Tips for E-mail Etiquette — 2002-05-30
E-mail is frequently written quickly and often poorly. The tips that follow should help you to write e-mail that will be well received every time. 1. Pay attention to punctuation, ... »

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