Articles from E-mail Marketing category

I am NOT a Number! Well, Except for my Email Address — 2003-03-04
How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some-thing about you or your business? Does it suggest your role ... »
Make Your E-mails Readable — 2003-03-04
It is easy to assume that just because people agreed to be on your mailing list, they will read your messages. You are not sending spam and they requested your material, after all. Aaaah ... »
How to Quickly Build a Mailing List — 2003-02-28
Publishing an E-zine is a lot of work and time consuming. This is how you can build a valuable list, without having to publish an E-zine on a regular basis. Pay close attention, this is ... »
Click Away Syndrome — 2003-02-20
We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the "click away" ... »
Email Trends That Will Make You Money, Or Take It Away — 2003-01-17
Want to know the most important factor people look at to determine whether or not to open your all-important email? Chances are its not what you think. At least I was a bit surprised. ... »
Avoiding the Delete Button - How To Make Your Email Campaign Pay Off — 2003-01-14
Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When ... »
New Realities for E-Mail Marketing — 2003-01-07
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer ... »
Increase Your Business Profits While Reducing Workloads and Cutting Costs — 2002-12-24
You can no longer afford not to automate your business on the Internet if you expect to keep up and prosper in the 21st century. The time to be assertive and automate your business online ... »
Being Heard in the Age of E-mail — 2002-12-20
E-mail has been around for a while. And even though we have augmented e-mail communications with newer technologies, like team rooms, and chat and video teleconferencing, e-mail remains, ... »
How To Fight Spam (AND TAKE CONTROL OF YOUR INBOX) — 2002-12-16
Spammers send out thousands of emails per day. They know most of the emails will be deleted but for every thousand they know one sucker will bite. The result, your email account will ... »

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