Do You Have A Hidden Mailing List?
| Category: E-mail Marketing | Date: 2002-06-20 |
Strange as it may seem, Ill bet there are many of you out there who have mailing lists on your computer, or in your email program, and youre not aware of them.
We have been marketing on the internet for a while, and have never thought too much about marketing with email. Why? Well, for one thing theres so much talk about "spamming" that I just didnt want to get involved in it. Who needs that kind of hassle?
But, every once in a while I like to go through my computer and clean out old files. And it just happened that I started looking through my email program (Eudora) and came across quite a few (for me) names. Now, these names came from (1.) people who had joined one of my free ad-page programs, or (2.) those who had clicked on one of my autoresponders, asking for more information.
As a result, I came up with a little over 200 names. Not a whole lot when compared to some web masters, or ezine publishers, but it was a good start for me. And, these were people who had contacted ME at some point in time.
Since I just became involved in a really great program, it occured to me that I might as well give this email marketing a try, and contact these people. I carefully constructed an appropriate sales letter, and made sure there was a clickable "Remove" link at the bottom of it. In fact, I actually wrote 2 sales letters. Since AOLs email program doesnt support "normal" links, on one of the letters reserved for AOL members, I put the "Remove" link in HTML. This way, they too can just click on it, and not have to copy and paste the mailto: address.
The results are not all in, and may take some time, but the point is that I had "found" a mailing list on my computer, and wasnt even aware of it. Why not? Well, all these names came in over a period of time. And, since they just sort of trickled in, I was not much aware that I was even building a mailing list.
So, why not look through YOUR computer, and see what names you may have available? Its often been said that the very best mailing list is YOUR OWN! How many people have contacted you about a program youre in? Did you save their names? You just might be surprised at what you can find.
About the Author
(c)2000-01 by BJ Evans
http://www.dailybiz.com/warriors.htm
You can use this article but please leave it intact.
info@dailybiz.com
http://www.dailybiz.com
We have been marketing on the internet for a while, and have never thought too much about marketing with email. Why? Well, for one thing theres so much talk about "spamming" that I just didnt want to get involved in it. Who needs that kind of hassle?
But, every once in a while I like to go through my computer and clean out old files. And it just happened that I started looking through my email program (Eudora) and came across quite a few (for me) names. Now, these names came from (1.) people who had joined one of my free ad-page programs, or (2.) those who had clicked on one of my autoresponders, asking for more information.
As a result, I came up with a little over 200 names. Not a whole lot when compared to some web masters, or ezine publishers, but it was a good start for me. And, these were people who had contacted ME at some point in time.
Since I just became involved in a really great program, it occured to me that I might as well give this email marketing a try, and contact these people. I carefully constructed an appropriate sales letter, and made sure there was a clickable "Remove" link at the bottom of it. In fact, I actually wrote 2 sales letters. Since AOLs email program doesnt support "normal" links, on one of the letters reserved for AOL members, I put the "Remove" link in HTML. This way, they too can just click on it, and not have to copy and paste the mailto: address.
The results are not all in, and may take some time, but the point is that I had "found" a mailing list on my computer, and wasnt even aware of it. Why not? Well, all these names came in over a period of time. And, since they just sort of trickled in, I was not much aware that I was even building a mailing list.
So, why not look through YOUR computer, and see what names you may have available? Its often been said that the very best mailing list is YOUR OWN! How many people have contacted you about a program youre in? Did you save their names? You just might be surprised at what you can find.
About the Author
(c)2000-01 by BJ Evans
http://www.dailybiz.com/warriors.htm
You can use this article but please leave it intact.
info@dailybiz.com
http://www.dailybiz.com
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