E-MAIL SECRETS - An Insiders guide Part 1
| Category: E-mail Marketing | Date: 2002-04-29 |
1) Make sure that e-mail is a proper medium for your business or organisation.. that you can use it effectively to contact a sufficient number of prospects .
2) or product encouraging the prospect to sign up for a trial.
3) Study the web stats of your site, and determine an accurate, up-to-date demographic and psychographic profile of your
visitors and more likely prospects for your product/service.
4) Webpublishers and net marketing gurus agree that selection of a suitable product or products is the first step - and one of
the most cruicial elements - in making your web site successful.
Select products (1) that will satisfy the prospects and customers needs, tastes or desires at a satisfactory price
on satisfactory terms and (2) that the marketer can sell at a satisfactory net profit.
5) Offer prizes and/or discounts for diminishing value to stimulate a quick response.
6) Offer gifts or other worthwhile incentives to encourage prospects to order early.
7) Offer discounts of various amounts to encourage customers to increase the size of their orders(s).
8) Give special discounts, prizes or gifts to get prospects tro make the first purchase.
9) Offer special discounts, prizes or gifts to former customers to encourage them to become active again.
10) If one premium increases sales, test the effectiveness of offering more than one.
11) Many marketers have found sweep-stakes to be an extremely successful promotional device for stimulating response.
12) Give purchasers a timely reason for paying promptly.
13) Offer a free sample in your email teaser copy.
14) Mystery copy and mystery gifts can strongly stimulate action.
15) Well-illustrated, detailed descriptions in print can do a better selling job than most salespersons in retail stores.
It also makes it easier for the recipient to absorb and understand more of the selling features of the product.
16) A distinctive personality and copy-writing style gives your business a powerful plus.
17) Avoid ad-iness in you copy style. Make copy sincere rather than sophisticated, conversational rather than cute or so clever it distracts the readers attention from the
essential selling elements of the message.
18) Unless you believe in what youre writing, the reader proba- bly wont either.
19) Design your copy to create rapport with your readers.
20) Make your copy warm and conversational.
21) Make your copy interesting to read by using and open, spe-cific, concise and easy-to-read style.
22) Use short, colourful words that are simple, concrete and active.
23) If youre going to talk to people, learn the language they use in talking to each other - and use that type of language
in your copy.
24) Use the kind of language you know the reader likes to hear -language that appeals to the readers favourable attitudes towards life and toward himself.
25) Use language attuned to the product or service advertised.
26) Occasionally use words which disrupt the reader a bit in the smooth reading of the copy..words which will make him pause,
maybe make him wonder; but dont let your style distract from the selling message.
27) Follow one of the better-known copywriting formulas-use it as a guide - in preparing your e-mail.
28) Make you copy paint word pictures for your readers.
29) Use a story-telling style, well laced with boredom busters.
30) Use the cordial contact approach in reminder emails
31) A chatty style may increase readership and credibility.
32) Using negative wording - while maintaining a positive view- point can increase impact and credibility and reduce custom-er dissatisfaction and merchandise returns.
33) Use fragmentary sentences separated by three dots (...) to create rhythm in your copy.
34) Asking questions may be more effective than making state-ments.
35) Use the questionnaire format to highlight the principal features of your product.
36) Describing product features is fine-but describing their benefits to the owner or user is much more effective in producing sales.
37) If your product or service offers numerous benefits, assign each one of them a number and list all of them in numerical
order for extra impact.
38) Sell the benefits of ordering my mail or phone in addition to the benfits of your product or service.
39) The area where the name, address and salutation of the e-mail usually appear frequently can be used to better advantage by placing selling headlines in the area instead.
40) Spotlight your most important sale points in your headline.
41) Design the heading or opening paragraph of your e-mail to grab the recipients attention...spark his interest in your
message...and whet his appetite for more.
42) In the first few lines of your e-mail, give the recipient a special incentive to read the rest of it.
43) A good descriptive headline can get a prospect interested in your e-mail.
44) Project the reader into the enjoyment of your offers as soon as possible in the copy.
45) Summarize your offer at the start of your e-mail if it has a lot of power.
46) Present the gist of your message in billboard style at the top of your e-mail.
47) Mention the referrers name at the beginning of the e-mail to increase receptivity and interest on the part of the
persons whose names the referrer gave you as prospects.
48) Increase the impact of both the first words and last words of your mailing.
49) Use a testimonial as a headline or the opening paragraph of your e-mail.
50) Make a testimonial hyperlink the heart of your e-mail.
More in Part II....
(c) Copyright 1999 -2000 HitsnClicks.com
http://www.hitsnclicks.com
2) or product encouraging the prospect to sign up for a trial.
3) Study the web stats of your site, and determine an accurate, up-to-date demographic and psychographic profile of your
visitors and more likely prospects for your product/service.
4) Webpublishers and net marketing gurus agree that selection of a suitable product or products is the first step - and one of
the most cruicial elements - in making your web site successful.
Select products (1) that will satisfy the prospects and customers needs, tastes or desires at a satisfactory price
on satisfactory terms and (2) that the marketer can sell at a satisfactory net profit.
5) Offer prizes and/or discounts for diminishing value to stimulate a quick response.
6) Offer gifts or other worthwhile incentives to encourage prospects to order early.
7) Offer discounts of various amounts to encourage customers to increase the size of their orders(s).
8) Give special discounts, prizes or gifts to get prospects tro make the first purchase.
9) Offer special discounts, prizes or gifts to former customers to encourage them to become active again.
10) If one premium increases sales, test the effectiveness of offering more than one.
11) Many marketers have found sweep-stakes to be an extremely successful promotional device for stimulating response.
12) Give purchasers a timely reason for paying promptly.
13) Offer a free sample in your email teaser copy.
14) Mystery copy and mystery gifts can strongly stimulate action.
15) Well-illustrated, detailed descriptions in print can do a better selling job than most salespersons in retail stores.
It also makes it easier for the recipient to absorb and understand more of the selling features of the product.
16) A distinctive personality and copy-writing style gives your business a powerful plus.
17) Avoid ad-iness in you copy style. Make copy sincere rather than sophisticated, conversational rather than cute or so clever it distracts the readers attention from the
essential selling elements of the message.
18) Unless you believe in what youre writing, the reader proba- bly wont either.
19) Design your copy to create rapport with your readers.
20) Make your copy warm and conversational.
21) Make your copy interesting to read by using and open, spe-cific, concise and easy-to-read style.
22) Use short, colourful words that are simple, concrete and active.
23) If youre going to talk to people, learn the language they use in talking to each other - and use that type of language
in your copy.
24) Use the kind of language you know the reader likes to hear -language that appeals to the readers favourable attitudes towards life and toward himself.
25) Use language attuned to the product or service advertised.
26) Occasionally use words which disrupt the reader a bit in the smooth reading of the copy..words which will make him pause,
maybe make him wonder; but dont let your style distract from the selling message.
27) Follow one of the better-known copywriting formulas-use it as a guide - in preparing your e-mail.
28) Make you copy paint word pictures for your readers.
29) Use a story-telling style, well laced with boredom busters.
30) Use the cordial contact approach in reminder emails
31) A chatty style may increase readership and credibility.
32) Using negative wording - while maintaining a positive view- point can increase impact and credibility and reduce custom-er dissatisfaction and merchandise returns.
33) Use fragmentary sentences separated by three dots (...) to create rhythm in your copy.
34) Asking questions may be more effective than making state-ments.
35) Use the questionnaire format to highlight the principal features of your product.
36) Describing product features is fine-but describing their benefits to the owner or user is much more effective in producing sales.
37) If your product or service offers numerous benefits, assign each one of them a number and list all of them in numerical
order for extra impact.
38) Sell the benefits of ordering my mail or phone in addition to the benfits of your product or service.
39) The area where the name, address and salutation of the e-mail usually appear frequently can be used to better advantage by placing selling headlines in the area instead.
40) Spotlight your most important sale points in your headline.
41) Design the heading or opening paragraph of your e-mail to grab the recipients attention...spark his interest in your
message...and whet his appetite for more.
42) In the first few lines of your e-mail, give the recipient a special incentive to read the rest of it.
43) A good descriptive headline can get a prospect interested in your e-mail.
44) Project the reader into the enjoyment of your offers as soon as possible in the copy.
45) Summarize your offer at the start of your e-mail if it has a lot of power.
46) Present the gist of your message in billboard style at the top of your e-mail.
47) Mention the referrers name at the beginning of the e-mail to increase receptivity and interest on the part of the
persons whose names the referrer gave you as prospects.
48) Increase the impact of both the first words and last words of your mailing.
49) Use a testimonial as a headline or the opening paragraph of your e-mail.
50) Make a testimonial hyperlink the heart of your e-mail.
More in Part II....
(c) Copyright 1999 -2000 HitsnClicks.com
http://www.hitsnclicks.com
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