E-MAIL SECRETS - An Insiders guide PART II
| Category: E-mail Marketing | Date: 2002-04-29 |
51) Never underestimate the selling power of believable testimo-nials and case histories.
52) Impressive testimonials and case histories make exceptionally effective copy and can easily be embedded in hyper text links.
53) Use testimonials and case histories to support claims and suggest similar use(s) of your products by the recipients of your e-mails.
54) If you offer more than one product of the same type, use tables and/or parallel descriptive copy to make accurate comparison and selection easier for the prospect.
55) Match-up and comparison tables increase the ease of making accurate selection and reduce the number of merchandise returns.
56) Product-use information can increase sales and enhance your image. Illustrate by example or testimonials how your product
or service can best serve your customers/
57) Give prospects useful information concerning product use, operation and maintenance. Refer them to your web site.
58) Suggest numerous uses for your product or service - espe-cially new or little-known uses - to expand its appeal to a greater variety of prospects.
59) Inviting the prospect to make his own comparison of your product(s) and competitive product(s) is a powerful confi-
dence builder and stimulus to order.
60) Offer specific suggestions and inducements to prospects for increasing the size of their orders. Offer special pricing
on larger orders, club membership, free gifts etc.
61) Check your daily newsfeeds. A meaningful tie-in with a timely topic, specific holiday, or major news event either of national interest or of interest to your target audience is one of the best ways to attract and capitalise upon the publicity given and public interest in such topics.
62) If your product is - or can be described as - an inflation fighter, emphasize that fact.
63) Hyperlink out to discounts, rebates and reduced prices on your web site.
64) Describe your products as problem solvers by using "how to" headings in your e-mail.
65) Describe a present or potential problem, tell how your product or service can solve it.
66) Show how specific merchandise can solve specific problems for the user and enhance his or her business or social status.
67) Help your reader solve problems and give him assurance that he can do, can achieve, can succeed, can enjoy.
68) If you product carries a higher-than-average price, justify it to your prospect.
69) Make more effective use of the 12 most persuasive words in the English language: Save, Money, You, New, Health, Re-sults, Easy, Safety, Love, Discovery, Proven and Guarantee.
70) The word free is still one of the most powerful action stimulators in the English Language.
71) Feature Free from start to finish of your e-mail.
72) Prove to your prospects that your Free Gifts are really free.
73) important is a power word, but use it only when you mes-sage justifies it.
74) Use a Last Chance follow-up e-mail to remind prospects of your cutoff date.
75) Repeat key words several time in big type for extra attention, value and impact.
76) Identify the recipient as a member of a select group that is recieving this e-mail.
77) Sometimes a e-mail written and signed by the spouse of the marketer can be very effective.
78) Use the postscript to give the prospect and extra reason for ordering..ordering promptly..and/or sending payment with order.
79) Long, long e-mails frequently pay off. Remember people will continue to read for as long as they are interested in the subject matter/content, and constantly incentivised to read on.
80) The secret of writing is rewriting. Put your completed copy aside for a day or so - then read it again and see if there is ways you can improve.
81) Accepting credit card business usually increases the size of the order...encourages ordering of more expensive merchan-dise...and simplifies ordering online.
82) Test selective distribution to your list. Some e-mail should go to the entire list but it may be profitable to send additional e-mails to selected portion of the list.
83) Test an arrangement for including some of your e-mail or web site content in the ezine or newsletter of another website and reciprocate.
84) Investigate the desirability of articipating in co-op e-mails, ezines or newsletters.
85) Including third-party endorsements in your e-mail with hyper text links can hype sales.
86) e-mails from two different persons in the same e-mail may increase interest and step up sales.
87) Encourage e-mailing the order or clicking on your websites order form by specified date or dates
88) Emphasize the cutoff date for certain offers contained in the e-mail and how exclusive the offer is.
88) Emphasize the final deadline for ordering anything offered in the e-mail and the free gift on offer.
89) Encourage payment online. OFFER A FREE TRIAL.
90) Warn of impending price increases.
91) Ask for the recipients lastest ISP, email address or other updating information.
92) Ask for email addresses of friends of the recipient who may be interested in receiving your e-mails.
93) Remember that most sales are made after several calls in-stead of during the first one, so follow up enquiries and
leads numerous times with an autoresponder.
94) Send a special Thank You e-mail to new customers as soon as you receive their first order.
95) Thank your customers for every order. Again this should be set up with an autoresponder.
96) Send an e-mail every now and then-when no immediate purchase is involved-to thank customers for previous purchases, invite them to order again soon and enclose some promotional material to supplement the invitation.
97) Cultivating customers with regular e-mails containing special offers for customers only and saying Thanks for their previous business is one of your best investments.
98) Send purchasers of big-ticket items a follow up e-mail reas-suring them that they made a good buy to offset possible post-purchase depression or dubiousness
99) Keep your customer sold on your product or service after he buys. Send him follow-up e-mails to ask how he likes the product...whether he would like any further information about it... and if appropriate, suggest ways to use it that he may not have thought about or may have forgotten.
100) If you make a mistake on your web site or any of your marketing, follow up promptly with a e-mail of correction that also does some additional selling.
More in part III...
(c) Copyright 1999 -2000 HitsnClicks.com
http://www.hitsnclicks.com
52) Impressive testimonials and case histories make exceptionally effective copy and can easily be embedded in hyper text links.
53) Use testimonials and case histories to support claims and suggest similar use(s) of your products by the recipients of your e-mails.
54) If you offer more than one product of the same type, use tables and/or parallel descriptive copy to make accurate comparison and selection easier for the prospect.
55) Match-up and comparison tables increase the ease of making accurate selection and reduce the number of merchandise returns.
56) Product-use information can increase sales and enhance your image. Illustrate by example or testimonials how your product
or service can best serve your customers/
57) Give prospects useful information concerning product use, operation and maintenance. Refer them to your web site.
58) Suggest numerous uses for your product or service - espe-cially new or little-known uses - to expand its appeal to a greater variety of prospects.
59) Inviting the prospect to make his own comparison of your product(s) and competitive product(s) is a powerful confi-
dence builder and stimulus to order.
60) Offer specific suggestions and inducements to prospects for increasing the size of their orders. Offer special pricing
on larger orders, club membership, free gifts etc.
61) Check your daily newsfeeds. A meaningful tie-in with a timely topic, specific holiday, or major news event either of national interest or of interest to your target audience is one of the best ways to attract and capitalise upon the publicity given and public interest in such topics.
62) If your product is - or can be described as - an inflation fighter, emphasize that fact.
63) Hyperlink out to discounts, rebates and reduced prices on your web site.
64) Describe your products as problem solvers by using "how to" headings in your e-mail.
65) Describe a present or potential problem, tell how your product or service can solve it.
66) Show how specific merchandise can solve specific problems for the user and enhance his or her business or social status.
67) Help your reader solve problems and give him assurance that he can do, can achieve, can succeed, can enjoy.
68) If you product carries a higher-than-average price, justify it to your prospect.
69) Make more effective use of the 12 most persuasive words in the English language: Save, Money, You, New, Health, Re-sults, Easy, Safety, Love, Discovery, Proven and Guarantee.
70) The word free is still one of the most powerful action stimulators in the English Language.
71) Feature Free from start to finish of your e-mail.
72) Prove to your prospects that your Free Gifts are really free.
73) important is a power word, but use it only when you mes-sage justifies it.
74) Use a Last Chance follow-up e-mail to remind prospects of your cutoff date.
75) Repeat key words several time in big type for extra attention, value and impact.
76) Identify the recipient as a member of a select group that is recieving this e-mail.
77) Sometimes a e-mail written and signed by the spouse of the marketer can be very effective.
78) Use the postscript to give the prospect and extra reason for ordering..ordering promptly..and/or sending payment with order.
79) Long, long e-mails frequently pay off. Remember people will continue to read for as long as they are interested in the subject matter/content, and constantly incentivised to read on.
80) The secret of writing is rewriting. Put your completed copy aside for a day or so - then read it again and see if there is ways you can improve.
81) Accepting credit card business usually increases the size of the order...encourages ordering of more expensive merchan-dise...and simplifies ordering online.
82) Test selective distribution to your list. Some e-mail should go to the entire list but it may be profitable to send additional e-mails to selected portion of the list.
83) Test an arrangement for including some of your e-mail or web site content in the ezine or newsletter of another website and reciprocate.
84) Investigate the desirability of articipating in co-op e-mails, ezines or newsletters.
85) Including third-party endorsements in your e-mail with hyper text links can hype sales.
86) e-mails from two different persons in the same e-mail may increase interest and step up sales.
87) Encourage e-mailing the order or clicking on your websites order form by specified date or dates
88) Emphasize the cutoff date for certain offers contained in the e-mail and how exclusive the offer is.
88) Emphasize the final deadline for ordering anything offered in the e-mail and the free gift on offer.
89) Encourage payment online. OFFER A FREE TRIAL.
90) Warn of impending price increases.
91) Ask for the recipients lastest ISP, email address or other updating information.
92) Ask for email addresses of friends of the recipient who may be interested in receiving your e-mails.
93) Remember that most sales are made after several calls in-stead of during the first one, so follow up enquiries and
leads numerous times with an autoresponder.
94) Send a special Thank You e-mail to new customers as soon as you receive their first order.
95) Thank your customers for every order. Again this should be set up with an autoresponder.
96) Send an e-mail every now and then-when no immediate purchase is involved-to thank customers for previous purchases, invite them to order again soon and enclose some promotional material to supplement the invitation.
97) Cultivating customers with regular e-mails containing special offers for customers only and saying Thanks for their previous business is one of your best investments.
98) Send purchasers of big-ticket items a follow up e-mail reas-suring them that they made a good buy to offset possible post-purchase depression or dubiousness
99) Keep your customer sold on your product or service after he buys. Send him follow-up e-mails to ask how he likes the product...whether he would like any further information about it... and if appropriate, suggest ways to use it that he may not have thought about or may have forgotten.
100) If you make a mistake on your web site or any of your marketing, follow up promptly with a e-mail of correction that also does some additional selling.
More in part III...
(c) Copyright 1999 -2000 HitsnClicks.com
http://www.hitsnclicks.com
Copyright © 2005-2006 Powered by Custom PHP Programming