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Error-free email: Read before you send

Category: E-mail Marketing Date: 2002-06-11
Whether at home, at work, or elsewhere, chances are you have access to an email account. In this day and age of online communication and connectivity, email has emerged as a free, convenient, and instantaneous alternative to traditional letters and postcards.

Along with the convenience and speed of email, however, comes the added potential for mistakes in typing, grammar, and spelling. Just like youd carefully re-read a handwritten letter before sending it off, any email communication you send should be read through carefully before hitting that send button.

Especially if your message is business related, you need to be sure that your information is accurate, the recipients name is exactly right, and your spelling and grammar are correct. Of course, its possible that your recipient wont notice the errors, but when it comes down to your business, do you really want to take that chance?

Most modern email programs are equipped with a spell check. If you havent noticed one in the program youre using, chances are you just havent looked hard enough. Look carefully under your tools and options menus to make sure you have the spell check enabled.

A spell check is definitely a useful tool, but it doesnt necessarily have the human intuition to catch all errors. So, no matter how great your spell check is, remember that there is simply no substitute for a careful, human read-through.

Just like any other piece of poor writing, an email full of mistakes can do damage to your credibility, which can be devastating for anyone trying to do business on the web. On the Internet, people have to rely on written communication, and if yours isnt effective, your business and your image will suffer.

If you dont feel you have the grammatical expertise to catch all the errors yourself, get a co-worker or friend to do it for you. Even experienced writers often need a second pair of eyes to catch the little mistakes.

About the Author

Meredith Pond is editor and manager of DrNunleys CheapWriting.com, where you can download her FREE e-book full of business articles. See her low-cost writing and editing services for students and business people. Reach Meredith at meredith@drnunley.com or 801-253-4536.

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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest