How to Turn Your Old Articles Into a Profitable E-mail Workshop!

If youve written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.

You can re-use your old articles by transforming them into another form of promotional tool.

And one way to re-use them is by turning them into an e-mail workshop. By doing so, youll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner.

Even though youll make use of old articles, you wont be offering a re-hash.

Why? Because once you transform your old articles and gather them together to form an e-mail workshop, you add a more focused learning dimension to them. For this, youre able to create a new and effective marketing tool.

So how do you do it? In a nutshell:

1. Gather all your articles and find a common theme among them. If youve written a number of articles aimed for beginning online business owners, these articles can make up one e-mail workshop. Your e-mail workshop can be a short one (2-4 articles) or a long one (5 or more).

2. When youve identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them.

3. Assign one article as one e-mail module. If youre using 4 articles, your e-mail workshop would consist of 4 modules.

4. Take a good look at each article. Does it look like you can weave the activities within lessons or will it require you to separate the lessons from the assignments -- information first (your re-written article) and then hands-on activities or tests after?

5. Do your articles use the you voice? If not, re-write as if youre telling your friend a story. Do your articles sound formal? Even though youre teaching something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.

6. Include additional resources at the end of each module. These resources could be online references and researches, and even more intensive lessons.

7. Proofread.

8. Insert your promotional texts in the beginning, middle or end of each module. However, dont overdo this. People who will request your e-mail workshop are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable instructions in your e-mail workshop. Put value over the content of your e-mail workshop first and your workshop takers will trust you and believe in your expertise.

9. Put your e-mail workshop on autoresponder and set the time each module will be sent. You can use free or fee-based autoresponders.

Before you announce your e-mail workshop, test and re-test it first. When youre certain everything is fine, go ahead and announce it.

About the Author

Shery Ma Belle Arrieta is an Officer and the newsletter editor for the Internet Musketeers, Inc. To receive more great articles, join our merry band of Musketeers, marketing professionals one and all, as we work to return the values of truth, honesty, and integrity to the world of online marketing. Get straight-to-the-point practical articles that cover all marketing issues and all skills, from the novice to the expert, and great value freebies that will make your marketing life easier. Be educated and be challenged in each stimulating issue of The Internet Musketeers Newsletter. Send a blank e-mail to subscribe here: InternetMusketeers-subscribe@topica.com

iamshery@msc.net.ph
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