Mail Worth Its Salt

Open your email box and you may find hundreds of them, dare to open one or two and Bam! Bold text or slick full color HTML. Each one has a headline thats more tempting than mom's apple pie.

What are we talking here? JUNK eMAIL!!!!!!!!!!

While thousands of these junk ads are deleted on sight, 1000s more are open and produce Big $$$ for the marketers.

John Colanzi (http://internet-profits4u.com) wrote in his article 'How To Write To Persuade' states, "those ads grab your attention and have you ready to pull out your wallet or credit card. They are literally making an offer you can't refuse."

Its not just small boiler-room outfits producing these bulk junk mailing , there's also big players in the game. Some use annoymous email and URL addresses.

The Other Side of the Coin

----eMail Junk Worth Its Salt---

Hats-off to the copywriters of these junk email ads, they know their stuff! If you produce headlines for your products and services there are lessons to be learned.

Professional copywriters Ron Sathoff and Kevin Nunley of (http://InternetWriters.com) concur, "Watch your "junk mail" closely and you will get some great ideas on how to make your next ad, sales letter, or web page a selling success."

To Your Success!

About the Author

Robert Wardrick is the founder of
CapCity Mall

robert@capcitymall.com
http://capcitymall.com