What is Sp^m?
| Category: E-mail Marketing | Date: 2003-10-16 |
Ask anybody and with a very few exceptions they will tell you "I hate sp^m." Heck, even people who send sp^m say they hate it. Hating sp^m is so universal its almost like hating cancer. Problem is, everyone defines *sp^m* differently:
To the newsletter owner, who mails to his list a different advertisement every day, sp^m is what "those other guys do"I run a newsletter, I dont send sp^m!
To the bulk opt-in advertiser retailer, sp^m is what is sent by those offshore casinos and pornographers.
To an attorney, sp^m is bulk email sent to people who did not give permission to receive it.
To an anti-sp^mmer, sp^m is any email sent without verified permission.
To the list server owner, sp^m is email sent using an "unapproved" list.
To an ISP sp^m is email that doesnt pass its filter tests, is from a blacklisted IP address or does not carry the appropriate poetry in its headers.
But none of these peoples definitions matter. Now I dont mean they dont have an impact. They do. But the real impact on your profits comes from the definitions of just one group of people...
To the recipient with money to give you for products you provide, sp^m is *any email they dont like.*
Ugh! Thats the toughest definition of all!
"Sp^m" in the common vernacular is used to describe *any email*, even from a friend, even from a company they have done business with in the past, even with the right trademarked literary masterpiece in the header IF THEY DONT LIKE THE EMAIL.
If you want to send out a newsletter or an email advertisement, you will need to face this fact. No, its not fair. Yes, it is VERY arbitrary.
How do we overcome this? Simple--make our newsletters of very HIGH value to our subscribers. Offer unique content. Limit the number of ads sent. All of these things will create a more responsive list with far fewer complaints and far higher profits!
Copyright 2003 by Kevin Bidwell
About the Author
Kevin Bidwell is owner of All-In-One-Business.com
Getting Thousands in Affiliate Profits (An Overview) Copyright 2003 by Kevin Bidwell (Editors Note: Did you find this marketing lesson helpful? Many of our best marketing lessons and tips are found in the Soaring Profits Ezine: "Articles To Boost Your Success Online!" Click here to subscribe to "Articles To Boost Your Success Online!"
Kevin@All-In-One-Business.com
http://www.All-In-One-Business.com
To the newsletter owner, who mails to his list a different advertisement every day, sp^m is what "those other guys do"I run a newsletter, I dont send sp^m!
To the bulk opt-in advertiser retailer, sp^m is what is sent by those offshore casinos and pornographers.
To an attorney, sp^m is bulk email sent to people who did not give permission to receive it.
To an anti-sp^mmer, sp^m is any email sent without verified permission.
To the list server owner, sp^m is email sent using an "unapproved" list.
To an ISP sp^m is email that doesnt pass its filter tests, is from a blacklisted IP address or does not carry the appropriate poetry in its headers.
But none of these peoples definitions matter. Now I dont mean they dont have an impact. They do. But the real impact on your profits comes from the definitions of just one group of people...
To the recipient with money to give you for products you provide, sp^m is *any email they dont like.*
Ugh! Thats the toughest definition of all!
"Sp^m" in the common vernacular is used to describe *any email*, even from a friend, even from a company they have done business with in the past, even with the right trademarked literary masterpiece in the header IF THEY DONT LIKE THE EMAIL.
If you want to send out a newsletter or an email advertisement, you will need to face this fact. No, its not fair. Yes, it is VERY arbitrary.
How do we overcome this? Simple--make our newsletters of very HIGH value to our subscribers. Offer unique content. Limit the number of ads sent. All of these things will create a more responsive list with far fewer complaints and far higher profits!
Copyright 2003 by Kevin Bidwell
About the Author
Kevin Bidwell is owner of All-In-One-Business.com
Getting Thousands in Affiliate Profits (An Overview) Copyright 2003 by Kevin Bidwell (Editors Note: Did you find this marketing lesson helpful? Many of our best marketing lessons and tips are found in the Soaring Profits Ezine: "Articles To Boost Your Success Online!" Click here to subscribe to "Articles To Boost Your Success Online!"
Kevin@All-In-One-Business.com
http://www.All-In-One-Business.com
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