12 Guaranteed Guru Secrets, To Better Ezine Ad Results

From buying expensive solo ads to placing free classifieds in ezines the past two and a half years, you can be assured of my qualifications to write this article. Im a Guru arent I?

1. I Place most ezine ads in an ezine that is not delivered regularly on schedule. People love surprises and its a real surprise if this ezine arrives on schedule. (I bet on a high number of subs, here)

2. I just Love to put ezine ads in an ezine classified section, where it is competing with dozens of other ads. If I do get a clickthrough this means my dollar sign characters stood out above the rest.

3. I Dont bother to spell check my ad copy. That misspelled word is sure to get noticed, and thats what it is all about, Right?

4. My personal favorite is choosing an ezine whose publisher uses an FFA site to build his subscriber list. I can bet on the sub list being huge and also have a broader audience to choose from.

5. I Always use the same affiliate ads that come standard with the program. These ads are all written by professional copy writers, so they are nothing short of pure magic for a guaranteed click.

6. Why would I waste time subscribing to an ezine before buying a top spot ad. Theres more important things to spend my time on. (Hey! Honey, what time does the game start tonight?)

7. I Always try to put enough info in the ad to make the sale from the point of exposure, not depending on the prospect to click to my website, or send for info by email. Saves em time, plus you gotem on the hook, why let them go?

8. If the ezine publisher publishes a separate ad issue besides the main ezine this is excellent. Everyone reads the ads only ezines. You know, its like the dessert after a full course meal.

9. Never, but never give specific details in your ad. This is sure to keep the prospect guessing and we all know that curiosity is the key to make the prospect click on your contact link.

10. I Dont waste my time targeting a prospective audience. Always using the "shotgun" approach when placing ezine ads, scattering the ads everywhere, Im bound to get a click.

11. Forget about the format rules. Who cares if my ad is 70 characters per line instead the allowed 60, no one counts the spaces and punctuation marks anyway. And surely that extra line or two will never be noticed. (theyll run my ad anyway)

12. One last Sure Fire Secret, dont run your ad over a couple of times in the same place. People get bored real quick with the same old stuff and will completely ignore your ad. So, be sure to run a different ad often.

Hopefully, youve copped a grin from this little spoof on how to place your ads to get the most response from them.

Now, if you wish to get Real with your ezine ad marketing just re-read the above, and see the exact opposite of what is written.

About the Author

Patrick Hale

Publisher of 2Liners & Tips Ezine - The Free Headline Testing Ezine.For a Steady Stream of Useful Tips, from Computing to Marketing, Plus 3 Free Ads a week. To Subscribe Go to http://www.maxaid.com/2linerads.html

Pat@Maxaid
http://www.maxaid.com