E-zines the best way to Advertise!

Ask most experts , and they will tell you that E-mail is the best way to market on the Internet .

But ,what is the best venue ? When we say E-mail most people especially those new to the Internet ,and yes there are still newbies out there , thick of those Spam messages we ,ve all seen promoting thousands of names on a disk for peanuts . Don ,t even go there Don,t think about it ,that is not the way to go , unless you want to lose your ISP ,be banned from the Internet , face prosecution , large fines ,and even jail time.

So whats left , well you could rent one of the expensive lists out there or you could try a safe list.

or you could , use E-zines .

What are E-zines you ask ? Electronic Newsletters sent via E-mail he says.

Seriously E-zines have proven themselves to be the best vehicle for sending ads . A recent survey sponsored by List- Media ,http://list-media.com , found that ads in E-zines had a better response rate

then ads sent by them selves from one of the mailing services .

Why ? Subscribers to E-zines expect to receive ad s

in fact most publisher inform subscribers that their e-zine carries ads . When the subscriber opts-in their ready for the information , unlike unsolicited messages which just pops up in the mail box .

Most E-zines in addition fall into niches , specific ,areas of interest. this makes targeting ads a much simpler task. Say for example you sell cookware , place your ad in a cooking ezine , sell auto parts in ezines tailored to car enthusiasts ,there is almost no subject that is not covered by an E-zine.

Finally cost , or better yet Return On Investment , is much better when using E-zines . Because E-zines have between 4 to 15 ad spots they can charge less then a list sending a single ad , and better yet the ad gets read more often because the reader has to pass the ad to get to the articles . In addition E-zines get passed around to friends and colleagues , when did you ever hear of a solo mailing getting passed around.

So the next time your looking for a cost effective way to advertise think of E-zines .

About the Author

Alan S.McMunn is the publisher of the

Market Place Advertiser
http://marketplaceadvertiser.com/Advertiser.htm

Publishers learn how to make extra money with your E-zine visit http://marketplaceadvertiser.com/Publishersignup.htm
McMunn & Company Market Place Advertiser
To contact see details below.


mktplsales@prodigy.net
http://marketplaceadvertiser.com