How to Reach Millions of People For Pennies Using Ezines (PART 1 OF 2)
| Category: E-zines: Advertising | Date: 2003-10-23 |
Daily, advertisers are making literal fortunes on the internet marketing their products or services. Then, there are others who spend thousands putting up web pages and not even making their original investment back.
What makes the difference? How can you make sure you are a member of the first group instead of a member of the second?
I can tell you the answer to those two questions very simply: The Winners are Aggressive Marketers, while the Losers are Passive. What I mean by that is...the ones who are making money online are the ones who are constantly seeking out new ways of getting their advertising message out to the world.
You cannot just put a web page on the Internet and expect that the entire world is going to come running to your door.
If all you do is put up a web page and then submit to a few search engines, you will get little IF ANY traffic at your site. Did you know that the average web site will get less than 100 visitors this year? That is pitiful...especially once you realize that it is a very simple process & low cost to get your site up to 100 - 1000 visitors daily. I didn№t say it was Free, nor did I say it didn№t take time. It takes a little money and some time to produce traffic, BUT every single reader of this publication is quite able to produce the traffic that they need at their web sites.
One of the most effective marketing methods online currently is that of E-Zines. An E-Zine is a magazine/newsletter which is produced online and emailed to a list of subscribers. It is usually Free and contains articles on many different subjects. For now, most are limited to just text (No Pictures), but those producing online E-Zines are experiencing unprecedented growth. Just like regular magazines, you can find E-Zines which are devoted to just about every subject you can think of. If there is a magazine about a certain subject, you can be pretty confident that there will be an E-Zine
which is devoted to that same subject.
E-Zines are a virtual goldmine for everyone involved. The writers can create well-written and informative articles & email them to 1,000s of subscribers virtually for Free. The readers can receive this high quality information right in their email box with NO subscription Fees whatsoever. Advertisers in these E-Zines can reach a targeted audience for VERY LOW cost. E-Zines are definitely a WIN-WIN situation for everyone involved.
I want to take a moment though and make sure that you understand that when we are speaking about these E-Zines, we are speaking of a completely different subject from unsolicited bulk email (Also called SPAM). A major problem on the Internet lately has been that of unsolicited bulk email. Bulk email is when a person creates a list of email names (usually created from newsgroups, web pages, & chat groups) and mails all of them an advertisement for their product or service. In most cases, it is difficult to be removed from their lists and to many people this type of advertising is considered
an extreme nuisance. Because many people hate bulk email, I am not
recommending this type of marketing to you by any means (You could lose customers, lose your ISP, face legal problems, etc.). Please note that bulk email is too dangerous to your online business to participate in.
On the contrary, E-Zines are sent only to people who have subscribed to them. They do not offend the readers, will not get your server canceled, and they build your business instead of tearing it down in the eyes of the readers. Producing quality E-Zines, receiving E-Zines, and advertising in E-Zines is highly recommended for the success of your online marketing business.
I have no problem telling you that E-Zines are more effective for me than any other method of advertising online. Whereas for WebPages, people have to go to a search engine, click a link you have somewhere, etc., when you use E-Zines your advertising message is received right in the email box of your targeted prospects immediately.
Now that you have seen the power and the effectiveness of using E-Zines in your business, I want to cover with you the three major ways YOU CAN PROFIT RIGHT NOW from E-Zines. We are going to cover them from the easiest to the most difficult:
1) Advertising in E-Zines
2) Producing your Own E-Zine
3) Having your articles published by other E-Zines
ADVERTISING IN E-ZINES
This is the simplest way to start profiting from E-Zines right this minute!
There are hundreds of E-Zines which you can submit your ads to for an
extremely low cost...usually $5 to $45 weekly to reach 100 to 100,000
targeted subscribers. To use this medium for advertising, let№s go through what steps I recommend you take to get started:
First, I recommend that you subscribe to some of the E-Zines, which are targeting your specific audience. If you are advertising a home business, look for home business E-Zines. If you advertise gardening, look for gardening E-Zines. Once you find a few, send a subscription request to the publishers. I recommend that you subscribe to the E-Zine before you advertise in it so you can get a basic idea of three things: 1) the kind of articles being written, 2) where the classified ads are being placed in it (Somewhere in the middle of the publication seems to work best), and 3) how to write effective killer ads for that specific publication.
To find a list of E-Zines to subscribe to (And possibly advertise in) search one of the major search Engines for free newsletter or a major listing of E-Zines is also published on my web site (Updated Regularly) at http://www.bizpromo.com/ezinetrades.htm
Step two: Write a Killer Ad for the E-Zine. After you have subscribed to various E-Zines, which reach your targeted audience, begin to examine the classified ads which draw YOUR interest. Just because E-Zines are an extremely low cost of reaching targeted markets does not mean you should ignore advertising rules. A poorly written ad can still receive little or no responses even when placed in a high quality publication.
For your classified ad, you should also use a two step process. Classified ads online (Just like offline classified ads) are too small to make a sale straight from the ad. Your classified ad should just produce Interest in the prospect so that they request more information.
I also recommend using an autoresponder for more information rather than a webpage or manually responding. Many people may question this suggestion, but the logic behind it is pretty simple. Autoresponders provide immediate information to your prospect without them having to do much. All they have to do is click on your autoresponder link and hit send. Then, your sales material is immediately sent right back to their email box (Which you notice is where they are already at - reading the E-Zine). Through an autoresponder, your prospect gets your sales material into their hands the fastest and easiest way possible.
To find an autoresponder for your needs, ask your webmaster or search on one of the major search engines for free autoresponders. (NOTE - Make sure that your autoresponder records the email addresses of those who hit it so that you will be able to send follow-up information to them later)
Watch For Part II
About the Author
Terry Dean is the creator of the "Instant Internet CashFlow System" which
will teach you how to develop a $100,000 yearly Internet strategy, achieve
Top 20 rankings on search engines, develop your own Hot Internet Products in
4 hours or less, and create an almost Unlimited Income through Banner
Advertising... for more info, visit:
http://www.profitstation.com/internet-cashflow.htm
Terry Dean
webmaster@bizpromo.com
Terry Deans Internet Marketing Center
http://www.bizpromo.com/
webmaster@bizpromo.com
http://www.bizpromo.com
What makes the difference? How can you make sure you are a member of the first group instead of a member of the second?
I can tell you the answer to those two questions very simply: The Winners are Aggressive Marketers, while the Losers are Passive. What I mean by that is...the ones who are making money online are the ones who are constantly seeking out new ways of getting their advertising message out to the world.
You cannot just put a web page on the Internet and expect that the entire world is going to come running to your door.
If all you do is put up a web page and then submit to a few search engines, you will get little IF ANY traffic at your site. Did you know that the average web site will get less than 100 visitors this year? That is pitiful...especially once you realize that it is a very simple process & low cost to get your site up to 100 - 1000 visitors daily. I didn№t say it was Free, nor did I say it didn№t take time. It takes a little money and some time to produce traffic, BUT every single reader of this publication is quite able to produce the traffic that they need at their web sites.
One of the most effective marketing methods online currently is that of E-Zines. An E-Zine is a magazine/newsletter which is produced online and emailed to a list of subscribers. It is usually Free and contains articles on many different subjects. For now, most are limited to just text (No Pictures), but those producing online E-Zines are experiencing unprecedented growth. Just like regular magazines, you can find E-Zines which are devoted to just about every subject you can think of. If there is a magazine about a certain subject, you can be pretty confident that there will be an E-Zine
which is devoted to that same subject.
E-Zines are a virtual goldmine for everyone involved. The writers can create well-written and informative articles & email them to 1,000s of subscribers virtually for Free. The readers can receive this high quality information right in their email box with NO subscription Fees whatsoever. Advertisers in these E-Zines can reach a targeted audience for VERY LOW cost. E-Zines are definitely a WIN-WIN situation for everyone involved.
I want to take a moment though and make sure that you understand that when we are speaking about these E-Zines, we are speaking of a completely different subject from unsolicited bulk email (Also called SPAM). A major problem on the Internet lately has been that of unsolicited bulk email. Bulk email is when a person creates a list of email names (usually created from newsgroups, web pages, & chat groups) and mails all of them an advertisement for their product or service. In most cases, it is difficult to be removed from their lists and to many people this type of advertising is considered
an extreme nuisance. Because many people hate bulk email, I am not
recommending this type of marketing to you by any means (You could lose customers, lose your ISP, face legal problems, etc.). Please note that bulk email is too dangerous to your online business to participate in.
On the contrary, E-Zines are sent only to people who have subscribed to them. They do not offend the readers, will not get your server canceled, and they build your business instead of tearing it down in the eyes of the readers. Producing quality E-Zines, receiving E-Zines, and advertising in E-Zines is highly recommended for the success of your online marketing business.
I have no problem telling you that E-Zines are more effective for me than any other method of advertising online. Whereas for WebPages, people have to go to a search engine, click a link you have somewhere, etc., when you use E-Zines your advertising message is received right in the email box of your targeted prospects immediately.
Now that you have seen the power and the effectiveness of using E-Zines in your business, I want to cover with you the three major ways YOU CAN PROFIT RIGHT NOW from E-Zines. We are going to cover them from the easiest to the most difficult:
1) Advertising in E-Zines
2) Producing your Own E-Zine
3) Having your articles published by other E-Zines
ADVERTISING IN E-ZINES
This is the simplest way to start profiting from E-Zines right this minute!
There are hundreds of E-Zines which you can submit your ads to for an
extremely low cost...usually $5 to $45 weekly to reach 100 to 100,000
targeted subscribers. To use this medium for advertising, let№s go through what steps I recommend you take to get started:
First, I recommend that you subscribe to some of the E-Zines, which are targeting your specific audience. If you are advertising a home business, look for home business E-Zines. If you advertise gardening, look for gardening E-Zines. Once you find a few, send a subscription request to the publishers. I recommend that you subscribe to the E-Zine before you advertise in it so you can get a basic idea of three things: 1) the kind of articles being written, 2) where the classified ads are being placed in it (Somewhere in the middle of the publication seems to work best), and 3) how to write effective killer ads for that specific publication.
To find a list of E-Zines to subscribe to (And possibly advertise in) search one of the major search Engines for free newsletter or a major listing of E-Zines is also published on my web site (Updated Regularly) at http://www.bizpromo.com/ezinetrades.htm
Step two: Write a Killer Ad for the E-Zine. After you have subscribed to various E-Zines, which reach your targeted audience, begin to examine the classified ads which draw YOUR interest. Just because E-Zines are an extremely low cost of reaching targeted markets does not mean you should ignore advertising rules. A poorly written ad can still receive little or no responses even when placed in a high quality publication.
For your classified ad, you should also use a two step process. Classified ads online (Just like offline classified ads) are too small to make a sale straight from the ad. Your classified ad should just produce Interest in the prospect so that they request more information.
I also recommend using an autoresponder for more information rather than a webpage or manually responding. Many people may question this suggestion, but the logic behind it is pretty simple. Autoresponders provide immediate information to your prospect without them having to do much. All they have to do is click on your autoresponder link and hit send. Then, your sales material is immediately sent right back to their email box (Which you notice is where they are already at - reading the E-Zine). Through an autoresponder, your prospect gets your sales material into their hands the fastest and easiest way possible.
To find an autoresponder for your needs, ask your webmaster or search on one of the major search engines for free autoresponders. (NOTE - Make sure that your autoresponder records the email addresses of those who hit it so that you will be able to send follow-up information to them later)
Watch For Part II
About the Author
Terry Dean is the creator of the "Instant Internet CashFlow System" which
will teach you how to develop a $100,000 yearly Internet strategy, achieve
Top 20 rankings on search engines, develop your own Hot Internet Products in
4 hours or less, and create an almost Unlimited Income through Banner
Advertising... for more info, visit:
http://www.profitstation.com/internet-cashflow.htm
Terry Dean
webmaster@bizpromo.com
Terry Deans Internet Marketing Center
http://www.bizpromo.com/
webmaster@bizpromo.com
http://www.bizpromo.com
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