Magnetic E-zine Ads
| Category: E-zines: Advertising | Date: 2003-06-05 |
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!
There are many reasons why, but the top three are:
1) youre advertising to other readers whom you know are already interested in e-zines
2) you can finely target other e-zines whose readers would likely be interested in YOUR topic
3) its easy and inexpensive
First, youll need to get your ads ripe and ready. Heres a step-by-step guide on how to write them - it should only take you about 10 minutes.
1) GIMME THE MEAT: WHAT DO YOU HAVE TO OFFER?
No ones going to give a hoot about your e-zine unless you tell them what theyll GET out of it.
a) What does your e-zine show, teach, or share with your reader? Write them down now.
For example, my other e-zine, AKB MarCom Tips, tells how to write compelling copy for Web sites, brochures, newsletters, and other marketing communications (marcom).
b) NOW, translate those features into benefits.
By showing my readers how to write great sales copy, AKB MarCom Tips helps them attract new clients/customers and increase sales. THATs what they really care about! : )
Get your result down to one or two sentences. You now have the body of your ad.
2) WRITE YOUR HEADLINE
Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Heres where you can really grab the reader, effectively saying, Hey, look over here!
Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.
Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.
IMPORTANT NOTE: Dont overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers attention, but dont cram your message down their throats.
3) INCORPORATE SOME POWER WORDS
These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.
you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn
4) ADD YOUR CALL TO ACTION
All good ads give a call to action. Never make your reader have to assume what to do next!
YOUR call to action is obviously to ask the readers to sign up for your ezine. Do this in your last line or two.
Example: Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.
5) MASSAGE YOUR RESULT INTO THE TWO SIZES OF ADS YOULL NEED
There are generally two ad sizes youll need for an effective e-zine ad campaign.
a) THE CLASSIFIED AD: Most ezines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.
For example, heres one of my 5-line ads: **FREE: Learn How to WRITE to SELL** AKB MarCom Tips will help YOU write compelling Web sites, brochures, and newsletters that attract new clients and *increase sales*. Sign up today for this FREE biweekly e-zine at http://www.akbwriting.com
b) THE SPONSOR AD: If you choose to be a sponsor of another e-zine, youll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.
To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action.
Heres one of my sponsor ads:
--- THIS WEEKS SPONSOR: AKB MarCom Tips ---
FREE: Learn SIMPLE copywriting tricks that attract new clients, build customer relationships, and INCREASE SALES.
AKB MarCom Tips shows YOU how to create compelling brochures, Web sites, newsletters, articles, and more! If youre in business for yourself, you NEED this e-zine. Your e-mail address will NOT be sold or shared.
Sign up NOW for your FREE biweekly tips at http://www.akbwriting.com or via AKBMarCom-On@lists.webvalence.com
BONUS TIP: If you have room, always offer an option to subscribe to your ezine via an e-mail command. For example, youll see in the example above, you can subscribe to AKB MarCom Tips by sending an e-mail to AKBMarCom-On@lists.webvalence.com. This is a good idea because some folks will be reading your e-zine while theyre offline and cant jump to the Web, or perhaps their connection is very slow and they just dont like to get on the Web if possible.
REMEMBER -- YOUR WORDS ARE SELLING YOUR E-ZINE!
Everyones finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that youll have to work to SELL your e-zine to prospects. Were all so overwhelmed with information these days, that its not enough
to just offer us something FREE -- you need to show us how it will be worth our time!
Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it. : )
(c) 2001 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, The E-zine Queen, is author of the award-winning manual, Boost Business With Your Own E-zine. To learn more about her book and sign up for more FREE tips like these, visit her site at ezinequeen.com/
ali-20084@autocontactor.com
http://www.ezinequeen.com
There are many reasons why, but the top three are:
1) youre advertising to other readers whom you know are already interested in e-zines
2) you can finely target other e-zines whose readers would likely be interested in YOUR topic
3) its easy and inexpensive
First, youll need to get your ads ripe and ready. Heres a step-by-step guide on how to write them - it should only take you about 10 minutes.
1) GIMME THE MEAT: WHAT DO YOU HAVE TO OFFER?
No ones going to give a hoot about your e-zine unless you tell them what theyll GET out of it.
a) What does your e-zine show, teach, or share with your reader? Write them down now.
For example, my other e-zine, AKB MarCom Tips, tells how to write compelling copy for Web sites, brochures, newsletters, and other marketing communications (marcom).
b) NOW, translate those features into benefits.
By showing my readers how to write great sales copy, AKB MarCom Tips helps them attract new clients/customers and increase sales. THATs what they really care about! : )
Get your result down to one or two sentences. You now have the body of your ad.
2) WRITE YOUR HEADLINE
Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Heres where you can really grab the reader, effectively saying, Hey, look over here!
Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.
Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.
IMPORTANT NOTE: Dont overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers attention, but dont cram your message down their throats.
3) INCORPORATE SOME POWER WORDS
These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.
you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn
4) ADD YOUR CALL TO ACTION
All good ads give a call to action. Never make your reader have to assume what to do next!
YOUR call to action is obviously to ask the readers to sign up for your ezine. Do this in your last line or two.
Example: Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.
5) MASSAGE YOUR RESULT INTO THE TWO SIZES OF ADS YOULL NEED
There are generally two ad sizes youll need for an effective e-zine ad campaign.
a) THE CLASSIFIED AD: Most ezines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.
For example, heres one of my 5-line ads: **FREE: Learn How to WRITE to SELL** AKB MarCom Tips will help YOU write compelling Web sites, brochures, and newsletters that attract new clients and *increase sales*. Sign up today for this FREE biweekly e-zine at http://www.akbwriting.com
b) THE SPONSOR AD: If you choose to be a sponsor of another e-zine, youll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.
To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action.
Heres one of my sponsor ads:
--- THIS WEEKS SPONSOR: AKB MarCom Tips ---
FREE: Learn SIMPLE copywriting tricks that attract new clients, build customer relationships, and INCREASE SALES.
AKB MarCom Tips shows YOU how to create compelling brochures, Web sites, newsletters, articles, and more! If youre in business for yourself, you NEED this e-zine. Your e-mail address will NOT be sold or shared.
Sign up NOW for your FREE biweekly tips at http://www.akbwriting.com or via AKBMarCom-On@lists.webvalence.com
BONUS TIP: If you have room, always offer an option to subscribe to your ezine via an e-mail command. For example, youll see in the example above, you can subscribe to AKB MarCom Tips by sending an e-mail to AKBMarCom-On@lists.webvalence.com. This is a good idea because some folks will be reading your e-zine while theyre offline and cant jump to the Web, or perhaps their connection is very slow and they just dont like to get on the Web if possible.
REMEMBER -- YOUR WORDS ARE SELLING YOUR E-ZINE!
Everyones finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that youll have to work to SELL your e-zine to prospects. Were all so overwhelmed with information these days, that its not enough
to just offer us something FREE -- you need to show us how it will be worth our time!
Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it. : )
(c) 2001 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, The E-zine Queen, is author of the award-winning manual, Boost Business With Your Own E-zine. To learn more about her book and sign up for more FREE tips like these, visit her site at ezinequeen.com/
ali-20084@autocontactor.com
http://www.ezinequeen.com
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