The Benefits of Ezine Ads vs. Classified Ads

If you are familiar with ezines then you have noticed advertising throughout their issues. Though a few dont allow advertising, most do. Generally the publisher of the ezine will have a section just for ads or will have ads placed throughout the issue for the reader to find as they read.

What is the difference between placing your ad in an ezine and placing your ad in the classifieds (such as newspapers, classified sites etc)? Big difference! Let me explain. If you place an ad in the classifieds, then you must select a category that pertains to your product or service for your ad to appear.

For instance if you are selling office supplies you might select "Miscellaneous", "Business-Miscellaneous", or "General-Merchandise etc. The goal here is to place your ad in the most beneficial category for optimum results.

The problem is, it is often hard to find a category that best fits your product or service. Choices are limited and most of the time rather generic. Such as the above mentioned categories for placing your office supplies ad.

You might get around the "category" problem by posting your ad in several different categories. The down side to this is by doing so you will need to pay for EACH ad or if its a free site they usually only allow one ad. This is not to say that classifieds are bad. There definitely benefits to both classified and ezine ads.

When advertising in ezines, you need to do determine who your perfect target market is, and what ezines they would subscribe to. Once youve done this, you have found a place to post your ad where it will reach hundreds and hundreds of people that fit your target market for your product or service.

Most ezine subscribers read for the free information and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility. Also, most people buy when they least expect to, so as they are reading their ezine they will be relaxed and more receptive to marketing.

How many times have you gone in a store to pick up a few things youve needed and along the way you see this really neat widget. Seeing that the widget will save you lots of time for your next project, you decide to buy it.

If you had been told before going in the store that you will be marketed to for a widget, you would likely have avoided the entire area by walking down another isle. Nobody likes to be sold, but everyone loves to buy!

As you can see, there are many reasons why ezines are one of the best places to post your ads! By using an ezine directory to reach your target market you can quickly find the ezines that meet your criteria and optimize your sales potential. This will make your job a lot easier and your advertising dollars go a lot further!

About the author:

Article by Tameka Sowder of Promotion Toolkit. Tameka has earned thousands of dollars per month by promoting affiliate programs and has made it her goal to teach others how to do the same thing.

Tameka Sowder
tameka@promotiontoolkit.com

URL
http://www.promotiontoolkit.com/

tameka@promotiontoolkit.com
http://www.promotiontoolkit.com/