Why E-Zine Advertising is Three Times Better Than Renting Opt-in E-mail Lists
| Category: E-zines: Advertising | Date: 2003-06-05 |
There are several reasons that E-Zine advertising is better than renting "opt-in e-mail lists". Many people have unfortunately turned to e-mail lists to promote their products - bad decision. Theres a good chance you have, too. With a little time and research, many opt-in users could have saved thousands of dollars. Theres a good chance that they would have received more responses (and sales...) also. Lets take a look at WHY E-Zine Advertising is so much better than opt-in lists.
1. Costs.
Think about this. Usually to rent names on an opt-in e-mail list, it would cost a bare minimum$0.10 US cents for each name. For a user purchasing 20,000, that would cost $2,000. Thats a pretty heavy price, and most new business owners couldnt afford that. Take note that most opt-in lists usually cost $.15 to $.20 US cents per name. That would be $3,000-$4,000.
Now, I recently saw an E-zine with 20,000 members and advertising costs listed. Heres how they looked. For a classified ad, which goes at the very end of the e-zine, it would cost $30.00 US dollars. Of course, there are other advertising options, but thats a HUGE savings of over $1,950.00.
Take note, however, that the e-zine I looked at had lower prices than most other e-zines. A classified ad in an e-zine such as this one would probably normally cost $100.00...But thats still a huge savings over purchasing an opt-in list.
2. Targeting.
Ok, now I may be wrong, but I believe that at least 50% of the "opt-in" e-mail subscribers delete e-mails they receive from the "opt-in" company. Now, there is a very, very small response rate in opt-in e-mail marketing. Its somewhere around .3% to .5%. So, if you purchased an opt-in list of 20,000, and half of them deleted the e-mail, that would leave 10,000 people left. Out of those, if only .3% responded, that would be 30 responses. Is that worth a bare minimum $2,000? I think not. So, actually, you would be paying at least $66.00 US dollars per response.
On the other hand, e-zine advertising is very targeted. Since the person actually SUBSCRIBED to the newsletter, people wouldnt just throw it away. They would look at the content. Since it is proven that E-zine advertising has anywhere from a 0.8% to a 1.2% response rate, ill take the average of 1%. Suppose 1% responses to an ad you purchased in an e-zine of 20,000 subscribers. The result would be 200 responses. Now for around $100.00, thats a pretty good deal. You would only be paying $0.50 US cents per response. Thats saving over $65.50 from opt-in advertising.
3. Reputation.
I dont know about you, but I hate receiving opt-in e-mail. I dont care if its targeted or not. Half the time I didnt even opt-in to it (that would otherwise be known as SPAM...). If your product is being advertised through opt-in e-mail, then most people would never visit your site. Most people dont understand that they "opted-in" in the first place, and theres a good chance that youll receive some pretty nasty e-mails from people. Those people will tell other people, who will tell other people, etc. Information on the internet travels FAST. Your website could go from top-of-the-heap to dirt in a matter of hours.
Once again, if youre advertising in an e-zine, people view ads differently. As long as theres not a little box that says "SUPPORT OUR SPONSORS!", people will think that your website is actually a resource to the e-zine and there is a greater chance they will click on it!
To Wrap it up...
E-Zine Advertising is great. Opt-in e-mail lists...are not. If you have had decent results with opt-in e-mail lists, great. If you havent, try out e-zine advertising. Heck, check advertising rates for this newsletter. Make sure you dont pay too much for your e-zine advertising though! Be sure to check how many subscribers there are to an e-mail list before you buy advertising space. If you have any questions, contact the webmaster! Most webmasters are really polite and will answer any questions you have.
About the Author
Learn How To Increase Your E-Zine Subscriber Base by at least 1000%, Guaranteed! FREE information is provided on the website.
:To contact see details below.
matt@mattrhodes.com
http://www.mattrhodes.com/ezine.htm
1. Costs.
Think about this. Usually to rent names on an opt-in e-mail list, it would cost a bare minimum$0.10 US cents for each name. For a user purchasing 20,000, that would cost $2,000. Thats a pretty heavy price, and most new business owners couldnt afford that. Take note that most opt-in lists usually cost $.15 to $.20 US cents per name. That would be $3,000-$4,000.
Now, I recently saw an E-zine with 20,000 members and advertising costs listed. Heres how they looked. For a classified ad, which goes at the very end of the e-zine, it would cost $30.00 US dollars. Of course, there are other advertising options, but thats a HUGE savings of over $1,950.00.
Take note, however, that the e-zine I looked at had lower prices than most other e-zines. A classified ad in an e-zine such as this one would probably normally cost $100.00...But thats still a huge savings over purchasing an opt-in list.
2. Targeting.
Ok, now I may be wrong, but I believe that at least 50% of the "opt-in" e-mail subscribers delete e-mails they receive from the "opt-in" company. Now, there is a very, very small response rate in opt-in e-mail marketing. Its somewhere around .3% to .5%. So, if you purchased an opt-in list of 20,000, and half of them deleted the e-mail, that would leave 10,000 people left. Out of those, if only .3% responded, that would be 30 responses. Is that worth a bare minimum $2,000? I think not. So, actually, you would be paying at least $66.00 US dollars per response.
On the other hand, e-zine advertising is very targeted. Since the person actually SUBSCRIBED to the newsletter, people wouldnt just throw it away. They would look at the content. Since it is proven that E-zine advertising has anywhere from a 0.8% to a 1.2% response rate, ill take the average of 1%. Suppose 1% responses to an ad you purchased in an e-zine of 20,000 subscribers. The result would be 200 responses. Now for around $100.00, thats a pretty good deal. You would only be paying $0.50 US cents per response. Thats saving over $65.50 from opt-in advertising.
3. Reputation.
I dont know about you, but I hate receiving opt-in e-mail. I dont care if its targeted or not. Half the time I didnt even opt-in to it (that would otherwise be known as SPAM...). If your product is being advertised through opt-in e-mail, then most people would never visit your site. Most people dont understand that they "opted-in" in the first place, and theres a good chance that youll receive some pretty nasty e-mails from people. Those people will tell other people, who will tell other people, etc. Information on the internet travels FAST. Your website could go from top-of-the-heap to dirt in a matter of hours.
Once again, if youre advertising in an e-zine, people view ads differently. As long as theres not a little box that says "SUPPORT OUR SPONSORS!", people will think that your website is actually a resource to the e-zine and there is a greater chance they will click on it!
To Wrap it up...
E-Zine Advertising is great. Opt-in e-mail lists...are not. If you have had decent results with opt-in e-mail lists, great. If you havent, try out e-zine advertising. Heck, check advertising rates for this newsletter. Make sure you dont pay too much for your e-zine advertising though! Be sure to check how many subscribers there are to an e-mail list before you buy advertising space. If you have any questions, contact the webmaster! Most webmasters are really polite and will answer any questions you have.
About the Author
Learn How To Increase Your E-Zine Subscriber Base by at least 1000%, Guaranteed! FREE information is provided on the website.
:To contact see details below.
matt@mattrhodes.com
http://www.mattrhodes.com/ezine.htm
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