• Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest

Beware Of The Silent Ezine Killer!

Category: E-zines: Promotion Date: 2003-06-27
Ezines are everywhere. Theyre free and readily available. And the fact is, most of your ezine subscribers also subscribe to dozens of other ezines. The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar bill.

Youve Got SPAM!

Im sure youve been there. Once you subscribe, subscribe, subscribe ... youll inevitably get some SPAM - unsolicited e-mails.

So, how can SPAM "kill" your ezine you ask?

While SPAM itself cant kill your ezine, SPAM filters can. In a BIG way! Heres how ...

If youre not familiar with the term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.

SPAM can also be caught by online services such as Spam Motel or Spam Cop.

How do SPAM filters work?

SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.

For starters, here are some of the default SPAM triggers found in Outlook:

From is blank

Subject contains "advertisement"

Body contains "money back "

Body contains "cards accepted"

Body contains "removal instructions"

Body contains "extra income"

Subject contains "!" AND Subject contains "$"

Subject contains "!" AND Subject contains "free"

Body contains ",000" AND Body contains "!!" AND Body contains "$"

Body contains "for free?"

Body contains "for free!"

Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute")

Body contains "more info " AND Body contains "visit " AND Body contains "$"

Body contains "SPECIAL PROMOTION"

Body contains "one-time mail"

Subject contains "$$"

Body contains "$$$"

Body contains "order today"

Body contains "order now!"

Body contains "money-back guarantee"

Body contains "100% satisfied"

To contains "friend@"

To contains "public@"

To contains "success@"

From contains "sales@"

From contains "success."

From contains "success@"

From contains "mail@"

From contains "@public"

From contains "@savvy"

From contains "profits@"

From contains "hello@"

Body contains " mlm"

Body contains "@mlm"

Body contains "///////////////"

Body contains "check or money order"

To name but a few!

You might think that your ezine doesnt contain any of the above words or phrases. Well, think again.

Most ezine publishers have to pay the bills some how. This is usually done through selling advertisements and links to affiliate programs.

Ezine ads and affiliate links are FULL of filter trigger words.

Once your ezine triggers a SPAM filter, it will be trashed into a "junk" folder. At this point, your only chance of survival is if your reader manually checks through each e-mail before deleting their junk folder.

What are the chances of this happening? Slim.

So, how can you avoid this deadly, silent killer? Here are a few tips to keep your ezine in the clear:

1. Research

Install some of the popular e-mail clients (i.e. Outlook, Eudora, etc.) and perform some tests. Activate the e-mail filter option and obtain a better understanding of how they work.

2. Testing

Run a split test. For example, use the words "100% money back guarantee" and "every penny back if your not 100% thrilled" in two different mailings. Track the results of each.

As ezine publishers and online marketers we invest countless hours of time in publishing our work. Dont sabotage your hard work and results by turning a blind eye to SPAM filters.

About the Author

Jason Potash, the creator of EzineAnnouncer software, makes it easy to put your ezine and article promotion on auto-pilot. Learn the 7 essential keys to ezine success. Click below for your free 4-part mini-course:
http://wetrack.it/eza/af.cgi?699

jasonp@ezineannouncer.com
http://www.ezineannouncer.com
Сайт изготовлен в Студии Валентина Петручека
изготовление и поддержка веб-сайтов, разработка программного обеспечения, поисковая оптимизация

Copyright © 2005-2006 Powered by Custom PHP Programming

 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest