Developing a niche with your ezine
| Category: E-zines: Promotion | Date: 2003-06-05 |
Interesting stuff really this electronic commerce. I find it really fascinating as each day I learn an abundance of things that I can readily apply to my business. However since it is the information superhighway one should be able to pick up copious amounts of info on ones favourite topic fairly easily. This is no problem but how do you decide which is worth reading from the crap that is just re-manufactured in masses???
When I first immigrated online I subscribed to some good quality weekly zines that gave me the info I was looking for. I wanted good, meaty cyberspace marketing info. Since most marketers were advocating list building abundantly Darren decided to jump on board and find out what the big deal really was. As a direct result, at least in part, since about June last year we have experienced an ezine onslaught. There are more ezines online about almost every subject than you could poke a stick at. So, now instead of having to go looking for the info we so desperately want to enrich our lives its available in such great quantities that the sheer amount of paper, had it been written on papyrus as in the ancient days, it would be sufficient to fill many of the Great Pyramids.
Naturally with so much info available at our fingertips it can almost become a case of information overload, which is almost as bad as having to go searching high and low for the elusive material one seeks. From a reading point of view it always makes sense to take the recommendations of those whom you know and trust. For example if you were really enjoying this ezine and you were looking for something with an equal amount of value then you would probably listen to me when I would tell you that I really enjoy Terry Deans, "Web Gold" and Jim Turners, "Web Profit Tips" (check recommended reading at the end of this article).
In addition to this you may opt for checking out some of the many ezine lists that are cropping up all over the place. My favourites are: Lifestyles Publishing from Ruth Townsend at http://www.lifestylespub.com and http://www.lizst.com
However since you are only using an ezine list youll need to subscribe to those that sound interesting first before you really know as you wont be drawing on the experience of others as with following recommendations as just mentioned. This may suit you this may not.
If you want to see my top 10 ezines then I have printed them at: http://topliving.com/noframes/ezine_list.htm I enjoy these ezines that much that I even have them connected up to their relevant subscription addresses.
Anyway the main focus of this article is for those who are looking to commence their own ezine. You already know that its a good idea as anyone whos anyone has suggested it in their own publication as a wonderful way to stay in touch with your target audience. I must say a truer word has never been spoken. I love this form of marketing. You, too, enjoy this form of marketing making it win-win for us both. If you arent winning from this then you simply unsubscribe. Its that simple. Not often do I write marketing articles as its not the main focus of "AAvenues 2 Your Success". But Ive been around long enough to have learnt a few things and Im going to share some with you now.
Your ezine must do many things; however, today well be touching on nichй marketing. Earlier I mentioned how popular the ezine craze has become. Quite simply you cant afford to become one of the masses. you have to establish your nichй. You have to rise above those who have already set up in your field of interest. You need to offer them something that they really want. I dont mean an article which was published 12 months ago and has been regurgitated 50 times. It has to be something which tells someone when theyve finished reading that they got something really worthwhile from it.
This part can be uncomfortable for many. In fact its uncomfortable for virtually all ezine publishers. At least at first. I find it imperative that you write your own material. The only exception to this would be if you were in a partnership or a larger business where the duties could be shared. At any rate the personal touch of original material must really come from within. Its a direct link between you and your audience. If you continually use other peoples articles then it is quite possible that your reader numbers will dwindle (especially if they have already read the article elsewhere). This form of information sharing will conform you into mediocrity. I guess one exception to this would be to pay someone to write exclusively for you - but this is not going to be cheap and the writer is the nexus between you and your audience when really it should be yourself.
Are you a writer? Neither was I. To be honest with you I failed High School English (I learnt English not American English in case you find some interesting forms of spelling). You need to have confidence in what youre doing, confidence that you are knowledgeable with what you are about to share is in demand and above all else, confidence in your own convictions and dreams to make it all happen. You will be quietly surprised by how you can develop this art when you put your mind to it.
Of all the ezines I recommend and undertake joint venturing with 100% of them are written personally by the publishers themselves. It shows a greater commitment to their business. Its their business, its their livelihood. Its this sort of attitude that separates many success stories from many that dont even get started. Getting started is the hardest thing and it will be well and truly worthwhile to nip this in the bud at the beginning.
At the beginning youll be looking for good ideas, formats, layouts, styles of writing etc. What gave me a good headstart was analysing many good ezines and using them as a template for my own. Over time you develop with your audience, your style will change as you adjust to what suits you better. Then before you know it youve got your own personal marketing tool that only really needs to be well publicised and marketed to get you into full swing.
Check out Greg Schliessmans Ezine Marketing Centre at: http://www.jvmarketer.com Do this only if you are dead set serious about creating an electronic publication that will achieve those goals most important 2U. This site is imperative 4U if you are.
Think Successfully.
About the Author
Written By: Darren Roberts
Subscribe to Darrens popular "Success and Self-Motivation" Weekly publication, "AAvenues 2 Your Success" and receive the E-Book "How To Build A Healthy Attitude" absolutely free.
Click Here To Subscribe!
The above is an excerpt from Darrens new book called: "Making Your Success Inevitable" For more information on subscriber discounts and bonuses go to: topliving.com/book.htm
Copyright © 1999 All Rights Reserved
:To contact see details below.
darren@topliving.com
http://topliving.com
When I first immigrated online I subscribed to some good quality weekly zines that gave me the info I was looking for. I wanted good, meaty cyberspace marketing info. Since most marketers were advocating list building abundantly Darren decided to jump on board and find out what the big deal really was. As a direct result, at least in part, since about June last year we have experienced an ezine onslaught. There are more ezines online about almost every subject than you could poke a stick at. So, now instead of having to go looking for the info we so desperately want to enrich our lives its available in such great quantities that the sheer amount of paper, had it been written on papyrus as in the ancient days, it would be sufficient to fill many of the Great Pyramids.
Naturally with so much info available at our fingertips it can almost become a case of information overload, which is almost as bad as having to go searching high and low for the elusive material one seeks. From a reading point of view it always makes sense to take the recommendations of those whom you know and trust. For example if you were really enjoying this ezine and you were looking for something with an equal amount of value then you would probably listen to me when I would tell you that I really enjoy Terry Deans, "Web Gold" and Jim Turners, "Web Profit Tips" (check recommended reading at the end of this article).
In addition to this you may opt for checking out some of the many ezine lists that are cropping up all over the place. My favourites are: Lifestyles Publishing from Ruth Townsend at http://www.lifestylespub.com and http://www.lizst.com
However since you are only using an ezine list youll need to subscribe to those that sound interesting first before you really know as you wont be drawing on the experience of others as with following recommendations as just mentioned. This may suit you this may not.
If you want to see my top 10 ezines then I have printed them at: http://topliving.com/noframes/ezine_list.htm I enjoy these ezines that much that I even have them connected up to their relevant subscription addresses.
Anyway the main focus of this article is for those who are looking to commence their own ezine. You already know that its a good idea as anyone whos anyone has suggested it in their own publication as a wonderful way to stay in touch with your target audience. I must say a truer word has never been spoken. I love this form of marketing. You, too, enjoy this form of marketing making it win-win for us both. If you arent winning from this then you simply unsubscribe. Its that simple. Not often do I write marketing articles as its not the main focus of "AAvenues 2 Your Success". But Ive been around long enough to have learnt a few things and Im going to share some with you now.
Your ezine must do many things; however, today well be touching on nichй marketing. Earlier I mentioned how popular the ezine craze has become. Quite simply you cant afford to become one of the masses. you have to establish your nichй. You have to rise above those who have already set up in your field of interest. You need to offer them something that they really want. I dont mean an article which was published 12 months ago and has been regurgitated 50 times. It has to be something which tells someone when theyve finished reading that they got something really worthwhile from it.
This part can be uncomfortable for many. In fact its uncomfortable for virtually all ezine publishers. At least at first. I find it imperative that you write your own material. The only exception to this would be if you were in a partnership or a larger business where the duties could be shared. At any rate the personal touch of original material must really come from within. Its a direct link between you and your audience. If you continually use other peoples articles then it is quite possible that your reader numbers will dwindle (especially if they have already read the article elsewhere). This form of information sharing will conform you into mediocrity. I guess one exception to this would be to pay someone to write exclusively for you - but this is not going to be cheap and the writer is the nexus between you and your audience when really it should be yourself.
Are you a writer? Neither was I. To be honest with you I failed High School English (I learnt English not American English in case you find some interesting forms of spelling). You need to have confidence in what youre doing, confidence that you are knowledgeable with what you are about to share is in demand and above all else, confidence in your own convictions and dreams to make it all happen. You will be quietly surprised by how you can develop this art when you put your mind to it.
Of all the ezines I recommend and undertake joint venturing with 100% of them are written personally by the publishers themselves. It shows a greater commitment to their business. Its their business, its their livelihood. Its this sort of attitude that separates many success stories from many that dont even get started. Getting started is the hardest thing and it will be well and truly worthwhile to nip this in the bud at the beginning.
At the beginning youll be looking for good ideas, formats, layouts, styles of writing etc. What gave me a good headstart was analysing many good ezines and using them as a template for my own. Over time you develop with your audience, your style will change as you adjust to what suits you better. Then before you know it youve got your own personal marketing tool that only really needs to be well publicised and marketed to get you into full swing.
Check out Greg Schliessmans Ezine Marketing Centre at: http://www.jvmarketer.com Do this only if you are dead set serious about creating an electronic publication that will achieve those goals most important 2U. This site is imperative 4U if you are.
Think Successfully.
About the Author
Written By: Darren Roberts
Subscribe to Darrens popular "Success and Self-Motivation" Weekly publication, "AAvenues 2 Your Success" and receive the E-Book "How To Build A Healthy Attitude" absolutely free.
Click Here To Subscribe!
The above is an excerpt from Darrens new book called: "Making Your Success Inevitable" For more information on subscriber discounts and bonuses go to: topliving.com/book.htm
Copyright © 1999 All Rights Reserved
:To contact see details below.
darren@topliving.com
http://topliving.com
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