Ezine Marketing Methods That Work

Ezines are one of the most powerful advertising mediums available online. There is no better or less expensive way to contact your target prospect. To successfully sell your product or service in an ezine, you need to use a marketing method that convinces your prospect to make a purchase.

The online world is over flowing with different marketing methods. Dont let yourself be distracted. Ezine advertising is no different than traditional magazine advertising. To be successful with either medium you have to use the proven principles of direct response marketing.

Over the years Ive used two successful ezine marketing methods that are based on direct response principles. There are no specific guidelines for which marketing method will work for your product or service. I suggest you try to incorporate both of these methods into your advertising plan. Test each method and continue to use the method or methods that produce results.

While there are no specific guidelines to which marketing method is best for you, there are general guidelines that can help you decide which might be most successful. These general guidelines are based on the price of your product or service and on how complicated your offer is.

The price you ask for your product or service will directly correspond to the amount of information your prospect will require for making a buying decision. Higher priced products will require lengthy and numerous contact to make a sale. Lower priced offers require less of a marketing effort to ensure a purchase.

For example, if your product is in the $10-$50 range you wont have to provide as much information as you would for a product or service with a price tag of over $50. There are exceptions to this but you should consider these guidelines when you create your advertising plan.

The complexity of your offer will also a directly correspond to how much information your prospect will require. The more you have to explain your offer the more information and follow-ups you need to provide. On the other hand, if your offer were pretty straightforward you would need to provide less information.

While keeping these general guidelines in mind, here are the marketing methods that have provided the greatest success for me. Each method is based on time tested and proven direct marketing principles.

The One Step Method

This is the quickest method to sales and usually works best for lower priced offers. Youll want to use your most important benefit in your ezine ad. This ad will get your prospect to respond by going to your web site to read your sales letter. Your sales letter will explain the benefits of your offer and lead the prospect to making a purchase. Remember according to our general guidelines this method would be best used with low priced, easily explained offers.

For example, a $20 ebook would use this method effectively. Your web site would do the selling. Your ezine ad would simply direct the prospect to visit your web site.

The Two Step Method

With this method you use your ezine ad to get your prospect to request a free report or series of reports from an autoresponder. This free report or series should provide useful information that ties in with the benefits of your product or service. From this report and additional follow-ups you want to lead the prospect to your web site where you will reinforce the benefits and ask for the sale.

This method works best with higher priced and more technical products and services. A product or service with a price tag higher than $50 would be a good fit for this marketing method.

For example, if you had a 6-volume business course you could follow up with a separate report that would explain the main benefit of each volume. An autoresponder can be set up to completely automate this method. With a multi-response autoresponder, once a prospect requests the initial report an entire automated follow up campaign is launched. You will also have the prospects email address so you can contact them in the future with new offers.

Conclusion

Since ezine advertising is so similar to magazine advertising you are able to use traditional direct response marketing principles for either medium. If you implement direct response tactics into your ezine marketing methods you will see a definite improvement in your sales figures. By having a marketing method ready to go when you place your ezine ads, youll get a bigger bang for your buck and your offer will get better results.

About the Author

This article was provided by Anthony Marsh of OnlineProfits. Readers can get a free report which reveals 13 breakthroughs for immediate internet profits Visit
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